Markam Driving School (MDS) offers a wide range of driver services. Markam Driving School’s ultimate goal is to be a one stop facility for all driver requirements, including licensing, registration, and so on. But, Markam primarily offers private and corporate driver education in Seattle, WA. MDS has been positioned as an affordable facility offering excellent service.
1.1 Objectives
Markam Driving School, MDS (MDS) has three years to achieve the following goals:
- In the third year, sales revenues will reach approximately $2.1million
- You can expand by opening two additional facilities in Portland, OR or Tacoma.
- Become the low cost provider of comprehensive driving education services in the Pacific Northwest.
1.2 Mission
Markam Driving school’s mission is simple: to provide driver education courses that are convenient, comprehensive, and high-quality at a reasonable price. SAFETY is the most essential aspect of driver education. Markam Driving School strives to produce drivers who are safe and competent in driving.
1.3 Keys to Success
Markam Driving School has reached a significant point in its history. The company has a great track record of offering affordable driver education services at a comparable price for the greater Seattle region. Now, it is looking to expand its reach into the Pacific Northwest. Two additional facilities will be opened by the firm, one in Portland, OR, and one in Tacoma WA.
When the company was established six years ago, the owners saw a huge untapped market. There was no company that could offer the driver education they needed at the most affordable cost. Large companies were charging too much for their services and the local companies were not providing enough programs and services or they were poor quality. This was where the opportunity lay in forming synergies between organizations that were either suppliers or buyers. This allows companies to reduce costs, gain market share, and shut out competitors. Since the beginning of MDS, this has been MDS’s winning strategy and business model. The company’s successful growth in mature markets has been a testament to its management strategy. Now the company is ready to expand and the keys to success over the next three years for such an endeavor are as follows:
- Lower costs so that the company’s gross margin increases to 66%.
- Each facility should have a cost control office that reports to the president.
- For every employee, implement a cost-reduction plan.
- For further cost reduction, strengthen and pursue strategic alliances with suppliers.
- Strive to secure contracts with organizations that require our services like police departments and high schools.