Opportunity
Problem
People need to be able to buy prescriptions at reduced prices. We do this by ensuring efficiency in our operations. So we can target a specific segment of the market – those customers who pay for their prescription medications themselves. They are often poor and they are sick. Therefore, they should receive the same care as those with full coverage.
Solution
The Discount Pharmacy’s mission is to provide our customers with the best prices for their prescription medications. Our services and convenience will surpass the expectations of customers.
Market
Two types of customers are the target market for Discount Pharmacy: local customers, walk-ins and mail order customers.
Competition
Competition takes many different forms in the pharmacy industry. They are: chain pharmacies, local pharmacies, mail in pharmacies, canadian pharmacies.
Why Us
The Discount Pharmacy’s we have superior pricing. This is because we are the lowest cost provider and must ensure that our operating costs are kept low by using efficiencies.
Expectations
Forecast
It will save money by having only one pharmacist and filling in the gaps with pharmaceutical techs. We expect to reach profitability by our third year and will generate substantial sales by year three
Financial Highlights by Year
Finance is required
To start, we’ll need $115,000; at the end of 4 years, we’ll be able pay back the investment.