Tag Archives: maternity

Businnes Plan

Maternity Clothing Business Plan


Maternity Clothing Business Plan


Malone&#8217’s Maternity is an up-and-coming boutique retailer of baby and child clothing and accessories. Malone’s Maternity has a broad range of high-end products that it will be able to offer its customers. Sandy Malone has formed the business as an Ohio corporation. By offering a nice selection of upper-end merchandise with benchmarked customer service, Malone’s Maternity will quickly gain market share.

The Market

Malone’s Maternity has identified two distinct market segments to target. The parents are those who purchase the products either for themselves or their spouses. This segment, which includes 135,457 potential clients, is growing at an astounding 9% per year. This second group includes friends and people who are buying gifts. This market segment sees a 8% annual increase rate with 299.454 potential customers.

The Concept

This is what you can imagine. You walk into a new retail space and it is an upscale boutique, as if you were on Fifth Avenue or Beverly Hills Drive. You’d be wrong to think that the clothes were made for celebrities, but they are meant for moms who are expecting their kids/babies. This may sound a little unusual but it is essential. It is important for fashion-conscious women to find upscale boutiques where they can purchase chic clothes for themselves, as well as stylish clothes for their toddlers. While there is one other store in the Cleveland Metropolitan area that sells clothes at a similar price point, the store itself does not communicate the feeling of an exclusive boutique. Malone’s Maternity hopes to prosper by offering upscale items to upscale clients.

Management

Sandy Malone, the founder of Malone’s Maternity, will lead it. Sandy is a Sociology major. Sandy started her career at Saks Fifth Avenue after graduation. Sandy was the primary buyer for the whole chain within four years. A job that gave her unparalleled insight into the retail business. Sandy worked in this role for several years, gaining valuable knowledge and important skills. Sandy gained the necessary experience and had three children. Sandy was keenly aware that the Cleveland area did not have many high-end options for expectant mothers and children. With this insight, industry experience, and important skill sets, Sandy will lead Malone’s Maternity to become the premier boutique in the area. Malone’s Maternity will achieve strong sales for years two and three while earning moderate net profit for those years.

1.1 Objectives

  • To create a maternity clothes and accessory boutique.
  • Gain market share quickly by addressing the high-end price points of infant and maternity clothing.
  • To become financially independent in two years.

1.2 Mission

It is Malone’s Maternity’s mission to become the premier maternity boutique for the upscale expectant mother and her child. The boutique will offer the most current fashions and customer service at its best.

1.3 Keys To Success

  • Provide the best maternity clothes, accessories and gifts for moms and babies.
  • Pamper your customers
  • For your business, establish a strict financial control program.


Businnes Plan

Maternity Clothing Online Business Plan


Maternity Clothing Online Business Plan


ExpectingU.com – A new online business that offers collegiate maternity wear through our website and an ebay store.

Mary Lenton is a business manager with over 10 years’ experience. She also has extensive knowledge in channel marketing and sales. Because she believes in the product, Mary Lenton will finance the business with her own personal capital. ExpectingU.com was born out of her own search for the product while she was pregnant. Market research among over 500 expecting mothers shows that there is a demand for such products. ExpectingU.com holds a number of ad spaces commitments from various online expecting sites. There are also dozens leads for direct sale and public relations.

Our targeted market includes pregnant women who are either sports fans or married sports fans as well as friends and relatives of women who plan to buy the shirts for gifts.

In the first year, sales projections for ExpectingU.com are estimated at $1,094,635 for the first year and net profit is projected at $343,517.

Our website expects a gross margin around 71.5% for products that are sold directly, and 67.2% when items are sold through our eBay shop. This is significantly more than the Industry standard gross margin for maternitywear. Because our product’s simple design allows outsourced manufacturing to be easy (and cheap) while we charge a premium because of its innovative concept, it allows us to charge a higher price.

While we will be paying $48,000 in eBay fees (roughly $1.30 for each item sold), this amount will be more than offset by the savings we make in marketing and expenses for web development and maintenance. The popularity and brand success of eBay, combined with its built-in tools for new merchants, will help us to build a solid customer base for our new product.

1.1 Objectives

  1. By the end of year 1, create a unique maternitywear product and offer it in 75% DIVISION 1 football schools’#8217’ collegiate logos.
  2. Over $1,000,000 in retail sales generated on our site and via our eBay store during the first year.
  3. A gross margin of at least 65% is acceptable.
  4. To reach 100 positive feedback comments from eBay customers within a year.

1.2 Mission

To offer fun, comfortable and readily available maternity collegiate wear for women who want to show their support for their favorite college team, even while pregnant.

1.3 Keys To Success

  1. ExpectingU.com will launch a new line of maternity shirts featuring the logo and/or mascot from NCAA Division I football teams. These products are in high demand but not available in mainstream commerce.
  2. ExpectingU.com will satisfy the demand of maternity collegiate shirts by maintaining inventory levels that will allow for immediate shipping to customers.
  3. ExpectingU.com plans to launch a targeted campaign to promote the website, products and services.