Mad Keen Motors is an established family business in Backwater Downs. It is located in a suburb near London. It has been under the ownership of the Keen family for 35 years and has grown from a single mechanical repair shop to five locations that deal with body and mechanical repairs, vehicle storage and towing, washing and valeting and used car sales.
This plan, which is internal, outlines the implications of the addition of a website for the company. The Mad Keen Motors website will act as an additional customer service element for all our garages, offering basic advice on car maintenance, information about our services, staff, and location, and regular discount offers for website visitors on featured repairs and maintenance.
Our phone-based and faceto-face customer service are excellent. However, it is important that potential customers get in touch with the company to learn more about us. Most of our new business comes from referrals from current satisfied customers. We hope to make the referral process easier, by encouraging existing customers to point out our website to their friends, colleagues, neighbours and family members, building familiarity with our company long before they need emergency car care or consider buying another car. The “advice” section will be crucial in establishing customers’ trust in our expertise, as will our affiliation with nationally-syndicated car experts.
Mad Keen hopes to create trust and relationships by helping customers in their locality.
1.1 Mission
Mad Keen Motors provides excellent automotive care and service to all of our customers, whether they need to buy a used car, contract major body work or get a simple wash and wax.
1.2 Keys to Success
The website of your company will be a key to its success
- Compiling an extensive and thorough listing of questions and answers that will encourage customers to return to the site whenever they have a problem with their cars.
- Providing additional expert advice for answers that customers don’t find in the base list of questions in a timely and thorough manner.
- Web-based promotions to encourage customers book cars at the garage through the site.
- Notifying the residents and businesses of the surrounding area about the existence the site.
- Recommendations from existing customers are encouraged.
1.3 Objectives
The objectives of the Mad Keen Motors website are:
- To increase traffic to the garage website.
- To increase Mad Keen Motors’ customer base.
- Customers will find a large number of questions and answers about common car repairs.
- For service and repair bookings, please use the convenient form below.