Fulham Furniture Mfr. Since discovering high-end Direct Mail channels, Fulham Furniture Mfr. has experienced rapid growth. Inspiring by appearances on specialty catalogues we were able build another channel through distributors office equipment which sell directly at larger enterprises.
Another three years of rapid growth is required by the annual business plan. Because our sales growth has brought some working capital implications, we are carefully planning to manage growth and provide for steady cash flow.
We also believe we will be more financially successful than ever before. Overall, the plan is a healthy business with great growth prospects. It will manage its orderly future growth.
1.1 Mission
Fulham Furniture Mfr. Fulham Furniture Manufacturing Company. We care about the appearance and feel of fine wood, fine furniture, and high-powered personal computers. We always provide the best possible value to our customers who care about quality office environments, and we want every dollar spent with us to be well spent. Our office and workshop environments are creative, supportive, friendly, and fun. Employees are paid fairly and encouraged to respect customers and the quality of our products. We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk.
1.2 Keys for Success
Uncompromising commitment towards the quality of the final product: quality wood and workmanship, quality design, quality result.
Successful niche marketing: we need to find the quality-conscious customer in the right channels, and we need to make sure that customers can find us.
Almost-automatic assembly: we can’t afford to ship fully-assembled desks, but assembly must be so easy and automatic that it makes the customer feel better about the quality, not worse.
1.3 Objectives
By Year 3, you should be focusing on the potential new channels for significant sales growth
Despite the increase in sales, keep a high margin.
Velocipede/Snowpede Borrow Bank can be found in Eugene, OR and specializes in renting snowshoes. VS will offer road, mountain, and tandem bicycles for rent as well as a variety of sizes of snowshoes. From April to November, bicycles will be the main source of revenue. Snowshoes will become the main source of revenue once the rains reach the Willamette valley. For both bicycles and snowshoes, Velocipede/Snowpede will supply each customer with a detailed map/trip log which the customer will be able to follow, showing them incredible hiking and biking trails. Eugene is an ideal place for these types of activities, due to its cycling community and proximity of the Cascade Mt. range.
Eugene is home to several rental shops for snowshoes and bikes, but their primary line of business is retail. Rentals can be an ancillary distraction. VS will continue to grow market share through their outstanding customer service. They will become profitable in nine months and generate $150,000 annually in revenue.
1.1 Objectives
The objectives for the first three years of operation include:
To create a service-based organization whose primary goal it to exceed customer’s expectations.
To increase the number client served by 20% annually through superior performance.
To build a profitable start-up that is self-sustaining and can rely on its cash flow.
1.2 Mission
Velocipede/Snowpede Borrow Bank’s mission is to provide customers with bicycle and snowshoe rentals as well as suggested journeys. We are here to maintain and attract customers. If we follow this maxim, all else will follow. Our services will exceed our customers’ expectations.
Society is short of resources for homeless or less-privileged youth. Eugene is no different than other cities in that there is a large number of homeless teens who have fled their homes. They come here for a short time, then they travel to California during winter to seek warmer temperatures. These are young adults that don’t understand how to become part of society. They don’t have the financial resources to support their family, so they end up having children.
Solution
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We offer assistance with career planning and education for at-risk young people in Lane County. We want to make this experience valuable for our clients. We do this by offering a range of curricula, which have been funded by Oregon Youth Conservation Corps, Oregon Department of Human Resources, Lane Workforce Partnership, and local school districts.
Our most recent program is a culinary arts program in which students learn about food preparation and safe handling and then put this knowledge to use by preparing lunches for their peers at the Chambers School. Students are then placed in a local food service company for a 60-hour training program. The current availability of the culinary arts program for students is five per 9-week school terms, or approximately 25 students per calendar year. The program is based on students’ genuine interest in the culinary arts and excellent attendance.
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Market
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Eugene Area Chamber of Commerce states that “[a]t heart of Eugene economy is the homegrown small- and medium-sized businesses. Eugene’s businesses employ fewer then 20 workers. From specialty retail shops to financial service firms, from management consultancies to ethnic groceries, Eugene’s small business community is diverse, active, thriving and well-supported. Eugene has over 10,000 businesses. These include sole proprietorships, limited partnerships, and financial service firms. Eugene/Springfield have experienced a 3.9% increase in population since 1998. This has led to new businesses and increased opportunities for catering businesses that can fulfill these businesses’ needs.
Catering For Kids expects that Eugene/Springfield businesses still have a need for catering at lunch meetings or other events. Business to business catering is not the same as that of other restaurants and food-related businesses. Companies continue to hold lunch meetings, and employees still want to purchase lunches throughout the year. We conducted some market research in order to gain an understanding of the market size. A survey was sent out to 144 Lane County non-profit organizations. It asked for their current and future needs in catering services as well as their interest in supporting a nonprofit catering company. Many of these responses were received.
“I believe this is a wonderful idea that could be a valuable resource for the community. Springfield/Eugene Habitat for Humanity do not hold many lunchtime meetings. However about 13 to 14 Executive Director of Habitat affiliates meet here every three months. Susan Brown Volunteer Coordinator, Eugene/Springfield Habitat for Humanity
If we have an event that needs catering, we’ll call your program first. We follow a policy of first using nonprofit organizations for our services.
“Our needs for catering are not very large, maybe a few times a year. You can contact me to discuss the program. I am interested in hearing from you about the program.
We are looking for a space that can hold 50 to 100 people at our General Membership Meetings. While I’m not responsible for arranging these meetings, it is clear that my organization needs a place for members to gather where they can enjoy beer and food. Dave might be able to answer your questions. The first meeting usually takes place in October.
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Competiton
A number of other caterers offer boxed lunches for business clients. However, none of these businesses specialize in serving the nonprofit sector, nor are they themselves a nonprofit that benefits the local community. Catering For Kids will work hard to establish strong relationships with all its nonprofit clients.
Catering For Kids, we believe, will be the most prominent caterer in Lane County.
Why Us
Catering For Kids is dedicated to providing at-risk youth with an opportunity to gain work experience and transferable skills by providing our customers with healthy, homemade foods and excellent service at reasonable prices. Employees of Catering For Kids will be students who are enrolled in the culinary arts program at the Chambers School and Career Center and are interested in gaining work experience in the restaurant and food services industry. Participation in this program will enable students to make the transition from school and work, as well as help them develop entrepreneurial skills that can be applied to any future job.
Expectations
Forecast
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Below is a benchmark chart that shows our key financial indicators over the past three years. We foresee slow but steady growth in demand for our services and consequent increase in operating expenses. Catering For Kids in the first year will focus on catering for its internal market. As year two approaches, Catering For Kids will start to serve the external market.
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Financial Highlights per Year
Financing is Required
Grant funding, which is $15,000 annually, is one of our revenue lines. We anticipate that we will need donations of $2,000 per monthly, along with revenue from fees for lunches or event catering.
Employee Benefits Administration (EBA) provides outsourcing of benefits administration for small to medium-sized enterprises. The Morgantown, Pennsylvania-based office opened its doors to the public.
Many employers today are looking to outsource any function that is not directly linked to the generation or income. Consequently the Human Resources Administration function is one of the first to be considered for it has no direct link to bringing revenue across the threshold.
Outsourcing is an innovative approach that can increase productivity while also reducing costs. Employee Benefits Administration’s goal is to provide high quality benefits management and customer service so that clients can focus on their core competencies.
EBA will target clients who have between ten and five-hundred employees at its inception. The service will offer four levels of customization, so clients can choose the one that best suits their needs.
COBRA (Consolidated OmniBus Reconciliation Act), and HIPAA Administration
Administration of flexible spending accounts
Basic Benefits Administration is a program that provides basic benefits to people who are eligible for welfare and health plans. It also includes a call center.
A level that combines the three previous levels.
EBA will market its services through business associates, insurance brokers, local businesses, and professional associations. EBA also has plans to become certified in the state of Pennsylvania as a “WBE”, Women’s Business Enterprise in order to do business on the Federal, State and Local government levels.
Employee Benefits Administrators was established as an LLC (Limited Liability Company). Cindy Wells, Diane Davis and the company’s principals are equal owners. Together, they have more than 25 years’ experience in employee relations, corporate benefits administration, legal compliance, communications, legal compliance, customer service, and have a track record of outstanding customer service. Their experience in dealing with all levels of management as well as employees, gives them an edge over their competitors.
This business plan was prepared to provide financial forecasts for three years and to secure initial funding. This will cover the start-up expenses as well as the operating expenses for year one. Employee Benefits Administrations projects significant revenue by year one, and incredible by year two.
1.1 Objectives
EBA hopes that the next three year will bring about:
A substantial first year revenue and phenomenal growth the following year.
One new client/month in COBRA services; one new client/quarter in basic and all-inclusive service.
By the beginning of Year 2, there were three staff, and by Year 3, there were seven.
To evolve from strictly administering benefits to offering payroll services by the end 3rd year and/or any other HR Services that clients may be interested in outsourcing.
1.2 Mission
Employee Benefits Administrators offers high quality benefits administration for small and medium-sized companies. This allows them to focus on strategic initiatives.
1.3 Keys to Success
The keys to EBA’#8217’s success are:
Excellent communication and customer service skills — completely confidential, reliable, and trustworthy expertise and information
The best Human Resources Information software module on the market
Thorough knowledge of benefits administration issues
The Westside of South Gate has seen explosive growth over the past three-years. More than 3,000 people now live in the Westside. These new opportunities are gradually being taken advantage of by area businesses. Tsunami Pizza has opened a new pizza delivery company that will be primarily focused on the westside.
Currently, the area’s closest pizza restaurant takes up to 45 minutes to deliver a pizza. Tsunami will reduce the delivery time by no more than 20 minutes.
Tsunami will provide a better pizza at a lower cost and deliver it hotter to your door than any other competitor.
1.1 Objectives
Take control of most of the pizza delivery businesses in the westside.
We offer superior products at a competitive price and exceptional customer service.
1.2 Mission
Tsunami Pizza aims to bring the best pizza delivery services to the westside.
1.3 Keys for Success
A superior product that will promote customer loyalty.
A business location where the pizza can be delivered quickly.
The Enchanted Vineyard Bed & Breakfast is a charming bed and breakfast (B&B) located in the Lorane Valley, outside of Eugene, OR. The beauty and number of vineyards in the valley are well-known. Missy Steward will own the B&B. The Stewart’s newly renovated home will be where the B&B is located. Their home is the focal point of the B&B. Each room has its private bath. The facility has a wonderful centralized living room for the socialization of the guests, a private garden patio, and an on-site winery on the Stewart’s 10 acres of land. Each room offers guests unparalleled views of the valley from 65% to their windows.
The Market
The Enchanted Vineyard will compete in the hospitality market with hotels and other B&Bs. The Enchanted Vineyard competes against hotels, but their direct competitors are other B&Bs. For its size, Enchanted’s facilities are much more luxurious than other B&Bs. All of the smaller (less than 9 rooms) B&B are a fairly standard house converted into a B&B, nothing noteworthy. Enchanted Vineyard is a newly renovated house with a vineyard set in a beautiful setting.
The Enchanted Vineyard will be targeting three distinct groups. The first is weekend getaway travelers, generally people from Eugene looking to escape for the weekend. Eugene is a wonderful town in the Willamette River valley nationally renowned for its wineries, cycling and old growth trees. This customer group is growing at 11% a year with 12,000 potential customers. Out-oftown travelers are second, growing at 10% with 18,000 customers. University of Oregon students are the final group of potential customers that the B&B targets. Eugene receives thousands of visitors from all walks of life, including parents, speakers, and professors. It will continue to bring in business once a relationship is established with the U of O. This customer group has 12,000 potential prospects and is growing at 17%.
Competitive Edge
Two distinctive competitive features distinguish The Enchanted Vinyard from the rest. The first is unwavering attention to detail and excellent customer service. Stewarts understand that their mission it to ensure their customers have the best possible stay is theirs. John and Missy are willing to do anything for their customers’ happiness. Their unique facility is their second competitive edge. The facility is so wonderful in part because of the actual structure which is a wonderful place to stay. Its location overlooking the Lorane Valley is what makes it unique. This beautiful area is home to many wineries and vineyards.
Management Team
Its management will allow The Enchanted Vineyard to carry out its strong business plan. Missy earned her MBA, which has given her invaluable business skills. Missy worked with five other students to open their own service businesses while she was pursuing her MBA. Missy has also worked for many years in the B&B and gained invaluable insight that is directly applicable to her current job.
The Enchanted Vineyard will be able to leverage its amazing facility and turn it into a beautiful, special B&B serving the Eugene community. Missy, the sole proprietor, will do this with passion and expertise. The B&B will become profitable by year two and will earn over $77,000 in revenue by the end of year three.
1.1 Mission
The Mission of The Enchanted Vineyard Bed & Breakfast is to provide the finest B&B experience. Our goal is to keep and attract customers. This maxim will guide everything else. We will exceed your expectations with our services.
1.2 Objectives
The Enchanted Vineyard Bed & Breakfast aims to achieve the following goals in its first three-years of operation:
To create a B&B with a primary goal of exceeding customer’s expectations.
The Enchanted Vineyard Bed&Breakfast is available for use by guests every week.
To increase our number of clients by 20% per year through superior service.
To develop a sustainable business, surviving off its own cash flow.
Two Wheeled Oracle in Portland is a bicycle-based courier company that serves law firms. The Oracle can transport documents, small parcels, and documents to clients and other law firms. They also file documents with the clerks. Law firms will be our primary customers. Non-law firm customers will also be serviced, but they won’t be targeted.
The Oracle will be able to provide law firms with industry insights and reliability. It will also enable them to provide superior services relative to current service providers. This will allow the company to rapidly gain market share. By month nine, profitability will be achieved and revenue for the third year will be very comfortable.
1.1 Objectives
The following are the goals for the first 3 years of operation:
To create a service-based company whose primary goal is to exceed customer’s expectations.
The Oracle should be used at least by 30 law firms.
Superior service is essential to increase the number of clients we serve by 20% per annum.
To create a profit-generating start-up within the first year.
1.2 Mission
Two Wheeled Oracle is a law firm delivery service that is environmentally friendly and efficient. We are here to retain and attract customers. All else will fall into place if we follow this maxim. Our services will surpass the expectations of customers.
U.S. funeral directors are using ceremonial practices to mark death. This is causing a growing number of Americans to feel unserved. This plan details how the Evergreen Life memorial Center (the Center), intends to establish and rule a new category as a funeral provider in AnyCounty. It also includes details about how it will use any financing it gets.
The LLC will be registered in the Anytown metro area. It will be solely owned by Stan Peters, an experienced funeral home director and embalmer, active in nonprofit and community activities.
The Evergreen Living Memorial Center will be a means for Anytown and the nearby area to mourn the loss of their loved ones and offer a platform for them to share in the celebrations. It will have a reception area where people can gather after the funeral, which will foster human connection as well as uplifting remembrance. This is what the Baby Boomer aging population prefers. This facility will also serve as the foundation of the Center’s strategy of community involvement. It will help to quickly develop the Center’s reputation to attract business and benefit the charities it supports. We will use digital photos for the reception, as well on our website, in order to extend the celebration of the person’s life beyond their funeral.
The Center could reach its market share of $768 213 in four years based on the current average price nationwide. At current prices, the Center’s market shares are worth $841,000. The industry average gross margin in a funeral home is 62.5%. The Center expects to make an annual profit of about $194,000 from the funding request of $225,000 in the fourth year. There will be further increases due to inflation.
The Evergreen Life Memorial Center will make it possible for those who lose a loved one to be integrated into the community, instead of being stigmatized and marginalized. A new center will be established for community involvement. The Boomer generation will have the opportunity to leave the way they lived for the first time.
1.1 Objectives
The Evergreen Living Memorial Center allows for the celebration of a person’s death and offers social support to make it easier to live again. The Center will become a popular place for the Baby Boom generation to end their lives.
To achieve this goal, the Center will establish facilities that bring people and families together in a way which celebrates the life and nurtures social support.
Digitized photos and films of the deceased will be available in the reception room and on our website.
Stan Peters, the property owner, will make these facilities available for free to various nonprofit organizations. This will:
The Center can be integrated into the community of living people and formed positive associations.
You can build a strong reputation by organizing community events in the Center that local media will want you to mention.
Help others and improve the community by serving the owner’s interest.
Stan Peters will make himself available for a leadership position starting a local chapter of a nonprofit that helps children with life-threatening diseases, such as the Make-A-Wish Foundation.
The Center will provide a funeral planning guide for estate attorneys to give to their clients.
Publicity campaigns will be used to support these efforts. Evergreen Life Memorial Center, “People remembering people.”
1.2 Mission
Evergreen Life Memorial Center’s mission is for people to come together to remember the end of life and move on to living. The Center will have facilities that bring families and communities together to remember the life of the deceased and renew bonds of social support. The Center will serve as a focal point for nonprofit energies that make the community a better place.
1.3 Keys To Success
Since 71% of people choose a funeral house based on their reputation, the key is to quickly build a reputation for this category as the welcoming place for the Baby Boomers.
Celebrate life after they die.
Its reception facilities, which will encourage positive interactions after the funerals and be used by nonprofit organizations, will be the Center’’s centerpiece. This will make Center feel more upbeat, connect it with the community, create publicity and make it an important center for the living.
The digital photos and films that will be shown in the reception and website will celebrate the lives of the individuals being honored. This web presence will help increase the Center’s visibility by allowing people to join in the celebrations after the funeral and reception have finished.
Providing the greatest choice of quality caskets will make the Center the place to celebrate the lives of locally prominent persons. This will help to promote our reputation and foster publicity.
Claremont’s population has grown by 6% per year for the last five-years. The current population of Claremont is 700,000. The city’s population is 700,000. Southwest Claremont has seen a 20% increase in population over the past two decades. The average income of the area’s residents is $200,000 and their homes average $350,000. New construction in the southwest area of the city will result in 600 million in home sales in 2012. This area has seen an increase in home remodeling. Remodeling projects accounted for $20 Million in remodeling services in the region last year, an increase of 20% over the prior year.
The building and remodeling in southwest Claremont has increased the demand for interior design services. In the Claremont region, residential interior design firms generated $4 million in sales last year. Next year’s forecasts predict a 11% increase in sales.
Hamlin and Park Design will offers a wide range of interior design services to meet any client’s needs in southwest Claremont:
On-site consultations;
Analysis and project survey
Space planning & furniture arrangement
Design concepts
Finishes & furnishings;
Custom designs;
Purchasing, delivery, & installation;
Management & coordination of project.
Courtney Hamlin, Katherine Park and the rest of the top interior design firms in the city have combined ten years experience. Both have created a strong client base which will be referred to designers.
1.1 Objectives
Hamlin and Park Design offer many interior design services in southwest Claremont.
Our principal objectives include:
Exceed customers’ expectations for service and product.
Superior performance will increase the number clients served by 15% each year.
Create a sustainable start up business that is profitable.
1.2 Mission
Hamlin and Park Design’s mission is to assure superior customer service by doing the following:
Communication with clients should be open. Explanations of the ‘#8220’ pros and cons of different choices and design options are provided.
Involve the client at every stage of the design process.
Exceed the customer’s expectations for the project.
Continue to learn about the latest developments and innovations in interior design.
Rosafarbenes Nilpferd & Sons Engineering, Inc. (RNSE) has established a strong foothold in a niche technology market for Product Category One* devices. The potential market demand for 180 million units is far greater than the current supply and is increasing at 22% per year. Recent profits and sales growth at RNSE show the company’s ability to profit from this boom market. Sales are projected to grow from the first quarter of Year 1 total of $280,000 to $1,600,000 by the end of the first year, and to exceed $14 million by the end of the third year of operations. Similar growth patterns will result in significant increases in before-tax profits by Year 1, and continued increase through Year 3. These results can be achieved without the need to increase fixed assets. A relatively small banking facility will be needed in the form of a line of credit of $150,000-$200,000 to support the necessary growth in current assets, half of which will represent prime corporate receivables.
*Note, Propriety and confidential data have been removed or disguised from this sample plan.
1.1 Objectives
While working to develop Rosafarbenes Nilpferd & Sons Engineering’s image as the premier maker of Product Category One devices with the latest cutting-edge technology, the measurable objectives are:
Complete work to make RNSE’s products compatible with at least five of the most popular first-tier operating systems (by end Month 5, Year 1), and at least three others within one year.
Complete a thorough website redesign and get out a quality mailer to 300 Value Added Resellers (VARs) (by end Month 6, Year 1).
Based on a professional media analysis, create an effective advertising campaign for trade publications that targets the telecommunications and industrial automation sectors.
By networking and partnering operating system developers, technology manufacturer, and other industry actors, you can arrange at most five banners/links in a reciprocal arrangement with key market-related sites.
1.2 Mission
Rosafarbenes Nilpferd & Sons Engineering’s mission is to create cutting-edge Product Category 1 solutions to appliance and equipment manufacturers who are often under pressure due to technology’s rapid pace to bring their products to market quickly. RNSE does this by having a small “:think tank-style technical team and outsourcing manufacturing. It also keeps a marketing offering that caters to the most demanding Product Category One needs, while leaving the simple, high-volume, price-sensitive market requirements to the competition.
Notice: The sample plan has not included confidential or proprietary information.
1.3 Keys to Success
The demand is so great that there is no way to stop it from growing.
Contract manufacturing of devices is possible, provided you have enough components. Ordering sensitive components requires careful planning. To support long inventory periods, sufficient financing is required.
Avoid asking for time-consuming inquires from people outside your chosen market. Everyone is interested in Technology 1. It is important to sort through all inquiries and to respond to those within the sales and marketing parameters. These include needs between 100 and several hundred units that are designed for high-ticket, sophisticated equipment.
To build brand recognition for reliability and cutting-edge technology, you must act quickly. The market need for Product Category 1 devices is potentially so large that more competitors can be expected. It will be difficult to establish an image in the future.