Velocipede/Snowpede Borrow Bank can be found in Eugene, OR and specializes in renting snowshoes. VS will offer road, mountain, and tandem bicycles for rent as well as a variety of sizes of snowshoes. From April to November, bicycles will be the main source of revenue. Snowshoes will become the main source of revenue once the rains reach the Willamette valley. For both bicycles and snowshoes, Velocipede/Snowpede will supply each customer with a detailed map/trip log which the customer will be able to follow, showing them incredible hiking and biking trails. Eugene is an ideal place for these types of activities, due to its cycling community and proximity of the Cascade Mt. range.
Eugene is home to several rental shops for snowshoes and bikes, but their primary line of business is retail. Rentals can be an ancillary distraction. VS will continue to grow market share through their outstanding customer service. They will become profitable in nine months and generate $150,000 annually in revenue.
1.1 Objectives
The objectives for the first three years of operation include:
To create a service-based organization whose primary goal it to exceed customer’s expectations.
To increase the number client served by 20% annually through superior performance.
To build a profitable start-up that is self-sustaining and can rely on its cash flow.
1.2 Mission
Velocipede/Snowpede Borrow Bank’s mission is to provide customers with bicycle and snowshoe rentals as well as suggested journeys. We are here to maintain and attract customers. If we follow this maxim, all else will follow. Our services will exceed our customers’ expectations.
Medquip, Inc., an American medical device company, plans to patent, design, and market medical devices that are related to niche markets for endoscopic surgery. With the help of surgeons and physicians in gastroenterology, three devices were already designed. Seven patents have already been filed. The company plans to achieve $16million in sales by the end of year 3. The company plans to generate $50 million in revenue for the fifth year. The company has already used a top patent law office to file patent applications for its three first market entries.
The market segments are well defined and are all subject to high growth trends. One market is projected at $160 million within the next three year. This market is endoscopic variceal (ligation) Medquip was one of the original founders and helped to design the market leader. The product has since been greatly improved by Medquip. Another market addresses a clearly defined and unmet need in endoscopic surgical: clearing the fundal pools and tissue during surgery. A new and innovative design has been created to answer the needs of surgeons.
This market should begin at $20 million but could expand to several hundred million as soon as approvals are obtained for many varied surgical procedures. Medquip intends licensing this technology to a bigger company. The company becomes mature by year three. The company may be profitable in year three if a license agreement can be signed.
Mission
Medquip, Inc.’s mission is to develop, market, and patent new technologies in the field of medical devices. The technologies will fill market niches that each account for a minimum of $20 million dollars in potential sales. Each technology will either be an improvement on an existing technology, device, or design a new device to meet a clearly defined medical need. Each product will be priced to appeal primarily to managed-care customers that focus on the lowest possible cost of treatment.
Keys to Success
The keys to success for Medquip, Inc. are as follows:
Initial capitalization obtained.
All filed patent applications
Ability to generate revenue early from European markets that are not regulated.
Licensing of at least one technology.
To fully finance product development and prototyping, you can get low-interest loans and/or grants.
Recruiting top-notch leaders before second round financing.
Successful 510k approval from FDA to market Visi-Band in the U.S.
Implementation of a successful sales and marketing strategy to the U.S. managed-care market in order to achieve minimum 10% market share for $16 million revenue.
Increased product development and continued market share gains to produce a $50 million revenue company by year five.
Objectives
Medquip, Inc. has the following principal goals:
To have a 10% market share in the endoscopic variceal market by year three.
To make $16million in revenue by year 3.
In the first six months, to raise $1 million in private seed capital.
To obtain low interest loans from Puerto Rico and grants of $1.2 million each year.
To license its technology for the obliteration/suction/irrigation market for $1 million dollars in year one.
This business plan is designed to present NovOculi, Inc., to potential investors, and to raise equity capital necessary to start production and continue research and developing its patented products.
The Company
NovOculi, Inc., is a new company that plans to market and develop ophthalmological surgical techniques and tools. During the past two years, NovOculi’s principals have had extensive experience with refractive correction techniques (both laser and non-laser based). The principals have begun to test a new method of incisionless refractive treatment called NICS (Noninvasive Corneal Sculpting br>).
All current refractive procedures, including LASIK and PRK, require the destruction of at most a portion the protective epithelial layers over the cornea. This can lead to complications. The principals have developed an effective method that involves iontophoresis using an ionic drug and a wavelength -specific laser. It allows for efficient refraction with minimal epithelium damage.
NovOculi plans on using NICS to profit from the market opportunities for market expansion and penetration within the laser refraction industry, which is experiencing a nearly doubled demand each year.
Based on financial projections that were prepared by the company’s management it was estimated that equity investment would be required in order to start the company’s operations. The funds will be used in order to test, market, and produce NICS as well as provide initial capital for the first 2 years.
Market Potential
There is a large market for laser refractive surgeries. It is estimated that approximately 54% of the U.S. population (~162 million) has refractive errors, approximately 90% of which are eligible for correction using current techniques or those on the near horizon (Federal Air Surgeon’s Medical Bulletin). In contrast, only 900,000 Americans have had LASIK (the most popular laser correction technique) as of two years ago. This represents just 0.6% market share, leaving 99.4% untapped. (“/Bye-Bye glasses, EyeCare Online). Further, the demand in laser refractive is nearly doubling each year (“/ByeBye Glses,”/ EyeCare Business Online).
The company has contacted nine of the leading ophthalmological medical institutions in the U.S. Seven out of nine leading ophthalmological medical institutions in the U.S. have expressed an interest in collaborative research. They also hope to commercially perform NICS once it becomes available. John Hopkins University (Harvard), Stanford University (Oregon Health Sciences), Duke University (Duke University) and University of California at San Francisco (UCSF) are just a few of the institutions who have expressed an interest.
NovOculi’s principals have also conducted a preliminary market survey at a local grocery market in the Durham, NC area. Fivety-five consumers with refractive error were randomly chosen outside of a local supermarket and asked the survey questions. The Market Survey topic contains a copy of the survey as well as a summary of its findings.
Technology
The principals have developed and patented a revolutionary technique, NICS, and two novel devices which are used to accomplish incisionless refractive correction. The patented technique involves the injection of an ionic color from its polymeric vehicle into a patient’s cornea with the patent iontophoretic device. This device creates a charge, which repels or attracts other charges. After the ionic dye is successfully driven into the cornea, away from sensitive structures and other delicate structures, a laser tuned according to the wavelength of dye can be used to target the dyed cornea to alter its shape. This is similar to current laser refraction protocols. After the procedure is complete, the iontophoretic tool is reapplied. This time, it is with opposite polarity. The dye is then drawn from the cornea by the attraction of opposing charges. Through the use of the patented device and technique, the ophthalmologist performing the procedure will be able to avoid the most troublesome and complication-ridden aspect of current laser refraction surgery: the corneal incision. With NovOculi’s technology, nearly all the complications in current laser refraction surgeries are due to problems associated with the incision process and the healing process.
Strategy A key component of NovOculi’’s strategy to market its technology is to both those performing the procedure and those to whom it will be performed. After the publicity and research data are collected, the sales force will assist in encouraging the initial investment in laser and equipment for the procedure. The demand pull for components will be generated by institutions through direct marketing to patients.
The sales team starts with six experienced salespeople and grows to forty-four by Year 5. The sales team will work closely with laser manufacturers in order to promote the technology to patients and surgeons.
Six U.S. locations will offer NICS training to ophthalmologists: San Francisco (Boston), Atlanta, Philadelphia and Kansas City. Durham, NC is the sixth. Each site will have in-depth training sessions led by a prominent ophthalmic surgeon.
In order to offer patients access to the best technology, doctors will be allowed to charge a premium. NovOculi will extract approximately half of the nearly $1,000 premium through licensing fees associated with its patented procedure and sales of the individual components.
Regulations
Like its predecessor, LASIK, the FDA will not approve the company’s product before widespread usage. LASIK had been performed on almost 900,000 patients without approval by the FDA as of two years ago (Current Trends in Refractive Eye Surgery, 128th Annual Meeting of APHA).
This was possible because the FDA does not approve procedures but only equipment. (‘#8220’Eye centers have set their sights on LASIK procedure growth, Houston Business Journal July 16). The FDA has already approved the components of the procedure for medical use. NovOculi’s patented device and technique will be available for sale without FDA approval. FDA approved similar devices for medical uses in the following fields: 1) The FDA approved the dermatologic use of the 440nm Laser. 2) Iontophoretic device approval has been granted for drug delivery on epidermis. 3) Polymeric contact lenses have been approved and are commonly used as an external aid for refractive correction, and 4) The targeting dye, tartrazine, is the most ubiquitous food coloring additive on the market to date.
Major Milestones
The following are key milestones for the startup period:
Completion of strategic plan nine months before start date.
For research grants, applicants must apply at least seven months prior to the date of start.
All patents, foreign and domestic, must have been applied for at least six months prior to the start date.
Start-up capital is raised at the beginning date
All milestones for the second year are in line with the business plan.
Competitive Advantage
NovOculi is uniquely placed to benefit from this market opportunity because of its proprietary, protected positions. Three patents have been filed in the U.S.: one for protecting the reversible iontophoretic device, the second protecting the technique involved in NICS, and the third protecting the unique vehicle for the ionic dye.
The principals have spent considerable time developing and researching the current products to satisfy market demand for a simpler, more safe laser refraction correction procedure.
Financial Summary
Based on detailed financial projections and if the company gets its funding, it will be profitable by Year 4 with a substantial net profit. Below is a summary chart of the projected financial information.
1.1 Mission
Provide innovative designs for the treatment and prevention of ophthalmologic diseases.
Seacliff Products (Seacliff), a company with innovative ideas, has invented a fishing hook. Seacliff originally developed a do it yourself-kit that they sold while looking for a licensing partner. Seacliff predicts strong sales for year one and an increase of about 10% for year 2.
Seacliff created the Supreme hook, a new, innovative live bait holder. Tests have indicated that there are appreciable increases in fish hook up. Having increased fish hookups allows the user to have greater enjoyment while fishing.
The Model for Business
Seacliff will use a laser-focused business model which allows them to concentrate on their core competencies and outsource the tasks that don’t add significant value. Seacliff is a designer company. Therefore, they will only focus on the design and development of useful products. They will partner with a strategic company that can take over manufacturing, marketing, as well as distribution. Seacliff can realize substantial profits by outsourcing non-essential functions without the associated risks of manufacturing, marketing, distribution, and marketing. Seacliff can license the Supreme hook to a company, which allows it to generate a steady stream revenue. Seacliff won’t have to incur the capital costs associated with selling a product. Seacliff has a good profit margin and the product is supported and managed by a professional marketing department as well as a proven distribution and production system. Seacliff is currently seeking a strategic partner. Negotiations are expected to take place in the near future.
Market
The market for the Supreme Hook is huge. The market for the Supreme hook is worth $300 million. More than 39.1 million anglers live in the United States. They have fished 618 million days and taken 807,000,000 trips. Even more interesting is the industry’s explosive growth. The growth rate of this industry has been more than twice that of the U.S. Population between 1955-1996.
Management
The entire business model relies on focusing on what you’re good at. Seacliff has taken this premise to heart by focusing on design. Willamette University JD/MBA degrees are the background of the owner. He gained valuable insights into business development and the legal tools of patents and licenses. After graduation, he was uncertain of his career direction so he decided to fly fish in Oregon. He fell in love with fishing during this 2-year stint and decided that he wanted the industry to continue. On the assumption that he could design and develop fishing products, he went back to school and obtained a Masters of Engineering. He invented the Supreme hook at the very end of his graduate degree. Based on his previous degrees (JD/MBA) he felt comfortable to form his own company and find a manufacturer to license his soon to be patented product.
Seacliff is an exciting company that shuns the typical need for extensive start-up capital for production by licensing a patented product. Seacliff is able to license the product and spend its time on more value-added activities like future designs by not having to pay for production capital. Profitability will be reached by month one.
1.1 Mission
Seacliff has two goals: to maximize the potential profit of the Supreme, its newly patented fishhook invention, via licensing or other means; and to continue developing innovative fishing gear products.
Success Keys 1.2
These are the keys to maximizing profits when licensing this patent.
To distinguish the manufacturing and the marketing of Supreme.
Look for a manufacturer who can make the hook. Give them exclusivity.
Find a marketing agency with extensive fishing gear experience who is willing to invest the marketing budget.
Seacliff will benefit from a partnership agreement between the marketer and Seacliff that is reasonable and well-thought.
The keys to success in profiting from the patent in make-it-yourself kit form are:
Recognize that there is a narrower market for the kit.
Follow the proven price structure formula that provides attractive margins to all levels of the distribution chain (manufacturer’s representative, wholesaler, retailer).
Market niches can be reached by free publicity, such as fishing magazines, catalogues, websites and trade shows.
Keep your overhead low until clients start to come in word-of-mouth.
1.3 Objectives
These are the main goals
Locate a suitable manufacturer who is willing, on an exclusive basis, to produce the patented Supreme hook at a reasonable price. This would allow the Supreme to be sold at a lower retail price than a standard hook of comparable size.
Find a medium-sized fish gear marketing company that recognizes the potential for the patent and is ready to invest the resources necessary to mass-merchandise Supreme both in the United States and internationally. You will receive a three percent royalty on all sales from the exclusive manufacturer if you enter into an exclusive licensing agreement.
Successfully introduce the product in kit form. Reach break even point (370 kits) within the first three months. 8333 kits sold within the first year.
Complete the website design.
Join the American Sportfishing Association (ASA); secure a booth for the ASA trade show in Los Vegas this coming July.
Professional Athletic Equipment, Inc. is going to manufacture and market a protective product for young athletes. The brand name and identity for the product will be Body Armor. The product is designed to protect the abdomen, chest, and side from injury caused by blunt trauma. This device can also prevent sudden death due to commotio cordis (heart attack caused by external trauma). This injury is most common in baseball, but it can also happen in other sports. The United States has filed a patent application for the device.
This business plan is part our regular business planning process. This plan gets a semi-annual update.
In the coming year, we plan to manufacture and market our first product. So far, there have not been any sales.
We expect to sell 750 units per months on average during year one of our marketing campaigns. This will translate into a sales volume of $242 550 per year. Management projects that the company will achieve sales of more than $4 million and profitability by year three. After taxes, year three profits are $593570.
Our keys to success and critical factors for the next year are, in order of importance:
Initial product production on first three sizes.
For product acceptance testing, you can do basic research and test marketing.
Test marketing of multi-channel distribution.
Test marketing of media, PR, pricing, and product endorsement plans.
Objective to recover production start-up expenses and the first year of depreciation for initial three molds in year 1.
And here’s what comes next:
Limiting loss to less that $200K for the second year
Reaching limited retail distribution by year three (2nd salesyear).
In year three, you will be able to achieve profitable operations
1.1 Objectives
Professional Athletic Equipment, Inc. set a modest goal to achieve its first year sales. When we reach these minimums, it will be close to the over-all breakeven point for year one. This will allow us to expand our business in year two.
The sales targets by size are:
Units as small as 4500
Medium’#82112250 units
Large� units
These targets will lead to year one sales volume at $242,550. This will be a confirmation of a successful test.
To keep projected margins at these low sales levels, costs are controlled. If sales exceed these goals additional production and stepped-up marketing activity can be implemented quickly, although additional capital will be required on short notice in order to fully implement growth. Some sales may not be made in year 2, but that is to be expected.
1.2 Mission
Professional Athletic Equipment, Inc. is a manufacturing and marketing company dedicated to protecting young athletes from tragic injury and death. We plan to create quality, tested products as well as sufficient profit to provide fair returns for our investors. Our first product, the ‘#8220’ Body Armor, will go direct to consumers who are parents of youth players. The ‘#8220’Body Armor is designed to prevent injury and improve athletic performance by enhancing confidence among young athletes. The ‘#8220’Body Armor is designed to promote the enjoyment of sport by young people. We plan to expand the business and establish ourselves as an innovator and product leader in our niche. After our marketing platform is established, we will continue to finance internal and external growth. Once that happens, we will develop and acquire additional products. We will be a business that adheres to Christian values.
1.3 Keys To Success
Professional Athletic Equipment, Inc. has the following keys to its success:
Product Quality. New molds must be made and new production commenced. It is necessary to locate suppliers for all components and place initial orders. With rework and waste kept to a minimum, delivery and assembly must be done on time.
Marketing. Professional Athletic Equipment, Inc. can only be successful if the product is quality. The “Body Armor”, a new product, is not available yet. Therefore, consumers need to be aware of its availability and purpose. It is critical that media costs are controlled to increase sales.
Management.
Although there’s a temptation for a company to grow exponentially, Professional Athletic Equipment, Inc. should focus first on product sales within certain price points, margin requirements, distribution routes, and consumer acceptance. After these answers have been found, controlled expansion (which involves increased production and investments in inventory) can then be achieved with confidence.
House of Projectors (HOP), an Ohio Limited Liability Corporation, is a Limited Liability Corporation. Start-up that rents Liquid Crystal Display (LCD), computer projectors. John Laaklytte (a veteran of the computer rental market) has formed the company. HOP has identified three distinct market segments that they will target. Entrepreneurs are the first. When presenting to venture capital and angel investors, entrepreneurs often need projectors. Projectors are a standard in professional presentations. Most presentations these days are PowerPoint-based. This customer segment has a 9% growth rate with 33,243 potential customers. This second segment includes small companies. These are companies that have less than 15 employees. These companies do not have enough use to justify the high capital cost of a projector. With 5,423 potential clients, the group enjoys a 7% rate of growth. This last group is for medium-sized companies that have between 15-50 employees. They share the same motivation to rent projectors. This group is home to a 6% increase in sales and 3433 potential customers.
The Industry
The $745million industry of computer-based office equipment rental is the largest in the world. The industry is a mix of many equipment rentals, and does not specialize in one type of equipment. While this may allow them to attract more customers, it limits their ability provide high quality service for every type technology. This is due to the technical nature of each hardware type. House of Projectors can excel in their niche of projector rentals because the industry is primarily organized as comprehensive service providers. They will be able to obtain and provide a level of service (both customer and technical) that is difficult and conceivably impossible to provide by the comprehensive service providers. This is House of Projectors’′ niche competitive edge and industry-standard customer service. House of Projectors believes that it can maintain and achieve this competitive edge because of two reasons.
HOP’s focus on projectors allows them to excel in their chosen field.
It is expected that all employees of HOP have this high level support.
Management
John Laaklytte will be leading House of Projectors through their early stages of market penetration. John holds a Bachelor of Science in Business from Case Western Reserve University. While in school, John received practical experience as an Assistance Manager of a local CompUSA retail store. John gained valuable business experience through this position that would be a great asset in his future business venture. John was also the University’s computer lab manager. John also worked as a computer lab manager at the University. John rose quickly to the post of Regional Manager in this corporation.
John will leverage his knowledge and experience to take House of Projectors from a start-up business to an established player in the computer office hardware industry. By executing a well thought out business plan and proven business model, John will generate exemplary revenues in year two, increasing in year three. HOP will become profitable in the second year.
1.1 Objectives
To be the leading source for LCD projector rentals
To develop a significant base of long-term customers.
To be financially self-sufficient by year 2.
Success Keys 1.2
Implement strict financial controls. This will allow you to examine all aspects of your business.
Every customer is the most important HOP customer.
Constantly evaluate the market and the needs of the customers, never taking presuming that HOP always knows what the customer wants. A feedback mechanism that allows customers to interact with each other is one way of getting insight into their preferences.
1.3 Mission
House of Projectors’ mission is to be the best source of computer projectors in Cleveland for local businesses. House of Projectors will soon be regarded as the best store in its field, thanks to their fair pricing and outstanding service.
MedNexis, Inc. (the company) is a medical device development company that has designed and patented medical devices which it plans to produce and market. An electromagnetic muscle stimulator/field generator has been developed with the collaboration of leading medical professionals and biomedical experts. Initiated patent number 1
Allopathic Medicine
One market addresses the unmet need for atrophy prevention/treatment in conditions that result in patient immobilization lasting more than two weeks. Two weeks of immobilization results in a muscle losing over 30%, which means that it will take longer to recover fully. MedStim, a novel and innovative design, was developed to meet this need. As more research about the benefits and uses of pulsed magnetic fields is conducted, the number of possible indications for this device will increase. For example, pulsed field magnetism has recently been shown in controlled studies to be an effective treatment in accelerating the healing of skeletal fractures.
The market for allopathic medicine magnetic stimulation devices is already there, though it’s still in its infancy and could explode once the technology proves economical. The potential market for magnetic stimulation devices in allopathic medicine has been estimated at 4.2 million Americans. MedStim was the name of the innovative, new device developed to target this particular market.
Alternative Medicine
Another market addresses a gap in the alternative market for a device providing a stronger and longer-lasting therapeutic magnetic field. Dynamic magnetic fields therapy (the treatment and manipulation of soft tissue using variable magnetic pulses) has been shown to have beneficial effects on the immune system, circulation, wound healing, and other aspects of alternative healthcare. The strength of the magnetic fields generated is thought to determine these effects. TheraMag is a new, innovative system that was created to address the need for stronger therapeutic magnetic fields in alternative medicine. The market exists and it is estimated that there will be approximately 40 million US customers by the time we start.
Technology
Patent applications covering the company’s initial market entries were filed by a biomedical device patent specialist patent agent. MedNexis’#8217TM technology uses the principle that a magnet in a coil generates a magnetic fields which, in turn creates a current through any conductive materials within this field. This model is used for diagnostic studies. Single nerves can be stimulated with magnetism to diagnose. MedNexis created an electromagnetic device to painlessly stimulate muscles to contract by using this model. Applications of this technology are numerous, with the following devices being those initially marketed:
MedNexis’#8217’s patented device will be able to stimulate muscle effectively. This device will need higher electrical currents, more functionality and a wider range settings. This device will not be sold in the mainstream of allopathic medicine.
TheraMag- MedNexis’ patented device will bathe tissue in a magnetic field without causing contraction of the muscle. This device will be used in other applications.
Strategy
MedNexis will target both allopathic and alternative medicines. The devices will be named separately in order to distinguish them from possible negative connotations associated allopathic medicine.
MedStim will only be available through major distributors. It will not be accessible to the general public via other channels. Partnership with these companies will be crucial for gaining market acceptance. MedNexis’#8217 will concentrate its initial efforts in this area on producing controlled, randomized study data.
TheraMag will be distributed in alternative medicine centers that are less centralized and direct sales of TheraMag will also be possible. This market will not require any scientific proof. Entry to the market is possible as soon as the FDA issues an Investigational Device Exemption.
Regulation Issues
Through obtaining an Investigational Device Exemption and clearly labeling the product “
FDA regulations will be met and market entry will be expedited. These products will be accepted on the basis of successful research results. It will significantly increase demand and facilitate expansion to foreign countries.
Major Milestones
Research and Development in the Animal Stages is underway, early Year 1.
Expand patent coverage to Australia and Canada in the middle of Year One
Human clinical trials underway, middle Year Two.
Publication of research studies at the end of Year Two
TheraMag on sale at the end of Year One
MagnaStim available for sale, end-of-year two, labeled ‘For Investigational Only’.
Year Four is the year of profitability
Competitive advantage
The MagnaStim & TheraMag devices work well and are user-friendly. But, other devices that are currently on the markets are less effective, or more difficult to use, for the recommended therapeutic treatment. MedNexis is utilizing its patent-pending designs to meet the market’s need for a better, easier-to use magnetic stimulator/field generator.
Financial
According to financial projections, the company will be profitable by year 3 if it receives $750,000 in funding. The company projects $23.5M in sales and a huge net profit by year 3. This projection is based upon penetration of less then 3% in every market segment.
Tricky Widgets Manufacturing – TWM is a manufacturer for heavy equipment machinery. They have one location in Spokane Washington. TWM is a start-up manufacturing firm. TWM has a substantial amount of its own capital and hopes to make an initial successful attempt to obtain start-up financing.
TWM plans to operate at its current location in order to satisfy the ever-growing demand for heavy machinery products. The initial product line-up of TWM will consist of the ‘#8220Widget Basic,” “Widget Deluxe” and “Widget premium. This is due to their versatility and control capabilities. The company expects to be able quickly enter this market due to the strong connections and referral networks of owners of commercial construction businesses.
1.1 Mission
TWM’s goal is to provide high-quality heavy-equipment machinery for the commercial construction sector at a competitive price compared to other top-quality commercial machinery producers in the market. TWM management believes there is an opportunity in the current market. This is because 1) existing construction machinery manufacturers are too fragmented to cater to the growing needs of the commercial sector, and 2) precision control will be more useful for this segment.
Success: 1.2 Keys
Keys to success for TWM’ are:
A high level of quality in its product line.
Maintaining and expanding its referral networks in order to generate repeat and new business.
Important investments were made in research and development, engineering, and manufacturing with the intention of producing precisely controlled equipment.
Equipment Rental, Inc. (ER) is a Breaux Bridge, Tennessee company that sells and rents heavy equipment such as dozers, backhoes, excavators, and trenchers as well as small home use and construction equipment such as tillers, augers, and chain saws.
ER has been granted authorization to distribute Hancor Pipes and Stone Equipment. Ramrod Equipment as well as Komatsu Forklifts in South Tennessee are distributed by ER.
ER’s management team is world-class and has extensive industry research experience as well as unique administrative skills. The team includes Mrs. Sally James and Mr. David James. The President/CEO of the company, David James, has lived in Denton Parish six years and has worked in all parts of Texas, Mississippi, Alabama and Georgia. He also has a large list of potential customers and vendors.
The company intends to hire two local workers in the shop. ER would support the development of the community by hiring locals. Funds would remain in the area thereby boosting the economy and contributing to the community as a whole. Loyal customers are a great way to grow the company’s market area.
One of the key components of the company’’s strategy is to continue adding to its ever expanding product line. Currently, this includes Echo and Interstate Batteries home equipment, Ramrod commercial equipment, Compact S/I Technology industrial equipment and Komatsu equipment.
The company is looking for a loan/credit in the amount $300,000. Expansion plans include the purchase of additional land and construction of a larger shop/service area, increase rental inventory, purchase of delivery truck, and the hiring of additional personnel including a mechanic and delivery driver. In Year 1, 2, and 3, revenues projected are $210,000. $420,000. And $840,000.
1.1 Mission
ER’8217;s mission will be to be THE ONLY full-service equipment rentals, sales and service company in the upper and lower Denton Parishs. We can also serve the surrounding parishes, including Memphis, Knoxville Grand Prairie, Plano and Garland as well. Therefore, the company’’s strategy is create a niche in a specific geographic area where there are no other potential competitors.
ER’s vision is to continue to expand its service to other areas. As people become more aware of ER’’s presence, the company’s area of coverage keeps increasing.
Circuit Fitness Importing was established as an Oregon LLC. The company has been formed to become the exclusive importer of the Wega Corporation’s innovative Esercitazione Diritta (Exercise Standing) fitness equipment. Circuit Fitness Importing will be granted the exclusive license to market this patented equipment in the U.S.A.
The Market
American fitness market, a small subset of sporting goods industry, is worth $5.8 billion. These equipment have seen significant increases in usage and membership over the past 10 years. Americans are starting to see the importance of exercise and healthy eating habits on a larger scale. Fitness participation is on the rise. Circuit Fitness Importing has identified three customer segments that are particularly attractive:
Distributors- These distributors account for 60% in the total sales of fitness gear. These sales are mainly made to independent fitness clubs.
Health Clubs- Another large customer segment with $565 million in sales is expected for Year 1.
Vertical Markets – These facilities in the non-fitness sector have more than 35,000 facilities.
Esercitazione Diritta (Wagon Corporation’s flagship equipment for fitness) is a patented technology that applies to strength exercise equipment. All other strength fitness equipment manufacturers have users placed in a seated position when performing the exercises. Esercitazione Diritta, instead, has the user stand. This is advantageous because of several reasons. This helps to strengthen the lower body muscles that support the body. It also helps to strengthen the central motor skills that are required to maintain an upright position in relation to the weight lifting offsetting forces. Esercitazione Diritta is protected patented technology which provides Circuit Fitness Importing a competitive edge. Esercitazione Diritta can be moved around thanks to its casters.
Management
Max Peruggio, Circuit Fitness Importing, will be his leader. Max is a multi-talented individual who has many accomplishments which will equip him with the skills to successfully execute this well-researched business model.
Project manager for civilian and military projects in excess of $100 million.
A successful sales manager who has increased the sales of a design business by 10 times in just two years.
Fluently proficient in English and Italian
Italian goods successfully imported into the U.S.A.
Circuit Fitness Importing can quickly increase its market share by combining exceptional products, an exclusive license to import the patented technology, and a skilled sales and project manager. According to forecasts, the revenue for years 2 and 3 will reach $1.0million ($1.2 million) and $1.2million ($1.2 million respectively. The net profit for these years will be 6.0% to 6.98%.
1.1 Mission
Circuit Fitness Importing is committed to bringing the best and most innovative fitness equipment into the U.S.A. Circuit Fitness Importing will meet all customer expectations. Circuit Fitness Importing is the best fitness equipment importer by offering only the highest quality products and premium support.
1.2 Keys to Success
Provide value to customers with the best, most innovative product.
Build strong relationships and anticipate distributors’ needs.
For profitability to be assured, ensure strict financial control.
1.3 Objectives
To become the U.S. sole importer of revolutionary new Esercitazione Diritta training system.