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Businnes Plan

Funeral Home Business Plan


Funeral Home Business Plan


U.S. funeral directors are using ceremonial practices to mark death. This is causing a growing number of Americans to feel unserved. This plan details how the Evergreen Life memorial Center (the Center), intends to establish and rule a new category as a funeral provider in AnyCounty. It also includes details about how it will use any financing it gets.

The LLC will be registered in the Anytown metro area. It will be solely owned by Stan Peters, an experienced funeral home director and embalmer, active in nonprofit and community activities.

The Evergreen Living Memorial Center will be a means for Anytown and the nearby area to mourn the loss of their loved ones and offer a platform for them to share in the celebrations. It will have a reception area where people can gather after the funeral, which will foster human connection as well as uplifting remembrance. This is what the Baby Boomer aging population prefers. This facility will also serve as the foundation of the Center’s strategy of community involvement. It will help to quickly develop the Center’s reputation to attract business and benefit the charities it supports. We will use digital photos for the reception, as well on our website, in order to extend the celebration of the person’s life beyond their funeral.

The Center could reach its market share of $768 213 in four years based on the current average price nationwide. At current prices, the Center’s market shares are worth $841,000. The industry average gross margin in a funeral home is 62.5%. The Center expects to make an annual profit of about $194,000 from the funding request of $225,000 in the fourth year. There will be further increases due to inflation.

The Evergreen Life Memorial Center will make it possible for those who lose a loved one to be integrated into the community, instead of being stigmatized and marginalized. A new center will be established for community involvement. The Boomer generation will have the opportunity to leave the way they lived for the first time.

1.1 Objectives

The Evergreen Living Memorial Center allows for the celebration of a person’s death and offers social support to make it easier to live again. The Center will become a popular place for the Baby Boom generation to end their lives.

To achieve this goal, the Center will establish facilities that bring people and families together in a way which celebrates the life and nurtures social support.

Digitized photos and films of the deceased will be available in the reception room and on our website.

Stan Peters, the property owner, will make these facilities available for free to various nonprofit organizations. This will:

  • The Center can be integrated into the community of living people and formed positive associations.
  • You can build a strong reputation by organizing community events in the Center that local media will want you to mention.
  • Help others and improve the community by serving the owner’s interest.

Stan Peters will make himself available for a leadership position starting a local chapter of a nonprofit that helps children with life-threatening diseases, such as the Make-A-Wish Foundation.

The Center will provide a funeral planning guide for estate attorneys to give to their clients.

Publicity campaigns will be used to support these efforts. Evergreen Life Memorial Center, “People remembering people.”

1.2 Mission

Evergreen Life Memorial Center’s mission is for people to come together to remember the end of life and move on to living. The Center will have facilities that bring families and communities together to remember the life of the deceased and renew bonds of social support. The Center will serve as a focal point for nonprofit energies that make the community a better place.

1.3 Keys To Success

Since 71% of people choose a funeral house based on their reputation, the key is to quickly build a reputation for this category as the welcoming place for the Baby Boomers.

Celebrate life after they die.

Its reception facilities, which will encourage positive interactions after the funerals and be used by nonprofit organizations, will be the Center&#8217’s centerpiece. This will make Center feel more upbeat, connect it with the community, create publicity and make it an important center for the living.

The digital photos and films that will be shown in the reception and website will celebrate the lives of the individuals being honored. This web presence will help increase the Center’s visibility by allowing people to join in the celebrations after the funeral and reception have finished.

Providing the greatest choice of quality caskets will make the Center the place to celebrate the lives of locally prominent persons. This will help to promote our reputation and foster publicity.

Businnes Plan

Home Interior Design Business Plan


Home Interior Design Business Plan


Claremont’s population has grown by 6% per year for the last five-years. The current population of Claremont is 700,000. The city’s population is 700,000. Southwest Claremont has seen a 20% increase in population over the past two decades. The average income of the area’s residents is $200,000 and their homes average $350,000. New construction in the southwest area of the city will result in 600 million in home sales in 2012. This area has seen an increase in home remodeling. Remodeling projects accounted for $20 Million in remodeling services in the region last year, an increase of 20% over the prior year.

The building and remodeling in southwest Claremont has increased the demand for interior design services. In the Claremont region, residential interior design firms generated $4 million in sales last year. Next year’s forecasts predict a 11% increase in sales.

Hamlin and Park Design will offers a wide range of interior design services to meet any client’s needs in southwest Claremont:

  • On-site consultations;
  • Analysis and project survey
  • Space planning & furniture arrangement
  • Design concepts
  • Finishes & furnishings;
  • Custom designs;
  • Purchasing, delivery, & installation;
  • Management & coordination of project.

Courtney Hamlin, Katherine Park and the rest of the top interior design firms in the city have combined ten years experience. Both have created a strong client base which will be referred to designers.

1.1 Objectives

Hamlin and Park Design offer many interior design services in southwest Claremont.

Our principal objectives include:

  • Exceed customers’ expectations for service and product.
  • Superior performance will increase the number clients served by 15% each year.
  • Create a sustainable start up business that is profitable.

1.2 Mission

Hamlin and Park Design’s mission is to assure superior customer service by doing the following:

  • Communication with clients should be open. Explanations of the ‘#8220’ pros and cons of different choices and design options are provided.
  • Involve the client at every stage of the design process.
  • Exceed the customer’s expectations for the project.
  • Continue to learn about the latest developments and innovations in interior design.


Businnes Plan

Nursing Home Business Plan


Nursing Home Business Plan


Opportunity

Problem

There is a shortage of skilled and respectful assisted living facilities that are full-time. CT does not have enough skilled, short-term facilities that can provide medically qualified care for its residents.

Solution

Bright House is a home for 14 full-time residents of assisted living. It offers medically-skilled and self-sustaining care, as well as skilled nursing care for residents who are short-term. Bright House is a beautifully renovated 6 acre property, the former Wayfield Bed and Breakfast. It is located in Middletown CT, a small college town. Bright House brings together decades worth of experience and alternative visions for the potential in our older family members’ latest years.

Market

The Baby Boomers’ aging is a well-known, and often discussed, fact. This group, which included many of those who created the counterculture of the 1970s and 60s, is increasingly unhappily amazed at the number of options they have as they get older. Fortunately, like the American Association of Retired Persons (formerly AARP), elder-care alternatives based around the Eden Care model are being established.

Residents’/Patients’ Needs

Based on years of care for elderly patients, our experience shows that people who are looking for skilled nursing care or assisted living care have many similar needs.

  • To be treated with respect and dignity
  • To actively engage in a social group
  • Participation in one’s/her treatment and life plan
  • To be cared for by skilled, medically-knowledgeable clinicians and caregivers, working as a team

It may seem that our list is in the opposite order of that of many nursing homes. This is not an accident. Unfortunately, most of our elderly population who need care are treated with the billing system’s needs, and not their own, in mind.

Families’#8217 Needs

In the same way, families seeking caring environments for loved ones have their own set needs.

  • It gives them peace of mind about their loved one’s physical and mental health.
  • Relief from the time-consuming job of caring for their family members themselves
  • It is possible to feel relief from the guilt they often feel when they are unable to provide the proper care for someone they love.

Family members who are seeking care need to be aware that the unstated, big elephant in their room is the feeling of being a bad wife, daughter or son. She is not willing or capable of giving up her life for someone she loves. Bright House doesn’t want to discredit this feeling. Instead, we try to assure families that choosing to let us care for their loved ones is a caring, kind, and generous act.

Concurrence

There are a number of different options for families seeking nursing home care, from in-hospital recovery centers, to for-profit chains, to specialized care for people with Alzheimer’s, AIDS, diabetes, and so on. The closest care facility to our model is the specialized care facility. These facilities offer personalized nursing care but are usually reserved for individuals with particular medical issues.

Why Us

Bright House encourages dignity and self worth in all our residents. We strive to provide excellent quality life, as determined by residents individually and collectively. We encourage residents to participate in decision-making by the House Councils. Residents also have access to all areas of Bright House. They can also choose their own activities, socialization and food preferences. Bright House is not just a caregiving facility–it is their home, and their community.

Expectations

Financial Highlights by Year


Businnes Plan

Home Decoration Fabrics Business Plan


Home Decoration Fabrics Business Plan


Interior Views sells accessories and home decorator fabric. It has been in business for five years. This destination store provides fabrics designed specifically for home decorators. With over 900 fabrics on display, and more than 10,000 sample fabric fabrics available for custom cutting, the store offers a wide selection of fabrics. As they make their purchase decision, customers can touch, feel and even take the fabric home.

Interior Views has gained a lot of knowledge from the years that it has been in business. The market has changed over the years and Interior Views will need to make key decisions regarding the future 5-year lease. It is time to take a step back and look at the past in order to establish a strategy for the future. This is the main purpose of the business plan. It will address issues related to location, finance and product. These are key factors in the company’s future success.

Interior Views has a local informational website, but it hasn’t been given the attention and focus that is needed to evaluate its marketing potential. Although the site provides information content, it is not able to generate revenue or improve the business’ image.

Market research indicates a specific and growing need in and beyond the local area for the products and services Interior Views offers in the local retail market it serves and there are indications that Web sales will play an increasing role in connecting customers with sellers. The most significant challenge is that the core target customer, women between the ages of 35 and 50, are some of the least likely of groups to shop on the Web. The shopping experience for decorator fabrics presents another challenge.

Interior Views’ online marketing goal is to support its continued growth, profitability and sustainability through the effective implementation of this strategy. The online sales and marketing strategy will focus on reaching additional customers through the internet using an eBay website. This will allow the company to generate more revenue and attention. The Web target audiences will include the most Web-savvy young customers currently served by the store (women between 35 and 25 years old) or potential customers out of area who are already shopping online to purchase Interior Views products. eBay’s website will emphasize its selection, competitive prices, and customer support to stand out among other Internet options.

1.1 Objectives

  1. A healthy gross margin is essential for each month.
  2. Each month, generate sales every business day.
  3. This year, achieve a moderate annual growth rate.
  4. Increase revenue through eBay-based sales up to $5700 per month at the end the first year with a 5% growth rate thereafter.
  5. To provide customers with additional information, it is important to improve “information channels” to increase their customer base.

  6. Through eBay/Web accessibility, you can meet the needs customers beyond the immediate service area.

1.2 Mission

Interior Views LLC offers a wide range of decorative fabrics and accessories for your home. The store is all about celebrating the home through the texture and color of fabric. The experience helps people to create a unique expression of their home. Interior Views aims to encourage people and to help them realize their vision.

1.3 Keys of Success

The following factors will determine the success of your company:

  • Sell products of the highest quality with excellent customer support
  • Continue to communicate with your customer base by using the newsletter, postcards and our website.
  • Maintain gross margins greater than 45%
  • Retain customers for repeat business and referrals.
  • Additional sales can be generated to pay all expenses associated with the website.


Businnes Plan

Home Health Care Services Business Plan


Home Health Care Services Business Plan


Opportunity

Problem

We believe there is a need for high-quality home health and social services in this area. We can make Southeastern Kansas the best home care/social service agency by hiring competent, well-educated employees and giving them organized, responsive management.

Solution

Wheatland Health Services is a unique provider of home-based health care and social services in Southeastern Kansas.

Market

Wheatland Health Services (Home Health Care Services), will serve patients who are referred to it by their doctors, hospitals and other health care professionals. Majority of these patients will have Medicare coverage. A smaller number will be covered by Kansas Medicaid, or other private insurance carriers.

Competition

Consumers and referring specialists should both trust the quality and professionalism of the home health Agency’s services.

Why Us

Wheatland Health Services strives for affordable, quality home health care and community-based services to the people and families of Southeastern Kansas.

Expectations

Forecast

We are projecting growth and total annual sales very conservatively, with high projected expenses. Our cost of sales is relatively low, as this is a service agency and the primary costs involved in providing the services are those related to payroll. Due to the fact that the services we provide require employees to travel between service locations and are home-based or community-based, our sales costs reflect mileage reimbursement.

Financial Highlights by Year

Finance required

We will use $70,000, $50,000 five-year mortgage and $20,000 cash loan from Elizabeth Patzer


Businnes Plan

Home Accessories and Gifts Business Plan


Home Accessories and Gifts Business Plan


Dan Carithers, one of the country’s most renowned interior designers, stated that if he had $500,000 to spend in a room, he would spend $400,000 on accessories. . . A sofa is a couch, but a rug is also a carpet. Accessories can be used to show you who a person really is. They are the main ingredient in decorating. . . It’s the accessories that make you feel like you are at home. Source: Atlanta Magazine Shops Fall 2001

The Scarlet Tassel retail store is a start-up that offers eclectic home accessories to customers who desire to create a personal home environment. The Scarlet Tassel intends to be located in Sandy Springs/Lower Roswell. They cater to middle and upper-class consumers looking beyond national gift and accessory chain stores to find unique expressions that express their personal style. Unparalleled customer service, quality, and value will enhance the customer experience. In Year Two, The Scarlet Tassel will develop its online presence at www.thescarlettassel.com. The Scarlet Tassel will transition to e-commerce in Year Three. It will ship directly to its customers online. The Web will be an extension to the store concept.

The Scarlet Tassel is expecting a relatively comfortable total revenue year one. Year Two will be devoted to developing services and marketing plans. The Web presence will also be developed so that a 30% increase in growth is possible. Year Three expects to see further growth, including the development of ecommerce and increased consumer awareness. Owners believe these expectations to be realistic and easily achievable.

Shelly Dozier McKee and Deirdre Stanab bring together 36 years of combined experience to this venture. Their expertise spans merchandising and marketing, purchasing, forecasting and operations, as well as sourcing direct imports. Scarlet Tassel, Inc., is an S-corporation. Shelly and Deirdre each have a 50 percent share of the business, as well an equity investment. Additional funding is needed for asset purchases and start-up costs to make The Scarlet Tassel a reality.

1.1 Mission

Company Mission

The Scarlet Tassel is a store celebrating the home. We provide home accessories and gifts that are unique, affordable, and eclectic. Our goal is to create a fair return so we can continue growing and expanding our community involvement.

Customer Creed

The Scarlet Tassel will inspire, inform and demonstrate to you, our customer how to make your home a reflection of you. We want you to trust us and use our custom services, smart pricing, as well as a sense of trust to create a customized home environment.

Employee Pledge

Our employees will find a supportive, fair, and creative environment which values diversity, new ideas and hard work.

Success keys 1.2

The following factors are key to the company’s success.

  • Promote products that deliver value and quality to the consumer, as well as expressing personal style.

  • Provide customized services such as in-store workshops, personalized promotions and other custom services so customers can continue to buy and refer.

  • COMMUNICATE directly with your customer base via print magazine advertising, postcard mails, or through our website.

  • ESTABLISH a visible, accessible and welcoming storefront and website to position us as the premier choice for our products and services within the marketplace and beyond.

  • Ensure that daily management practices reflect The Scarlet Tassel’s values so that a growth-oriented and successful business can be developed.

1.3 Objectives

  • You should aim for a minimum of 45% in direct sales and a maximum of 55% gross margin.
  • Keep operating expenses equal to or lower than the plan.
  • In Year 1, generate $626,000 total revenue
  • Create an Internet presence by year 2.
  • Take Internet presence to e-commerce in Year Three.
  • In Year Two, you will see an approximate 30% annual growth rate.
  • In Year Three, you can expect a growth rate of around 20% annually


Businnes Plan

Home, Garden Gifts Online Business Plan


Home, Garden Gifts Online Business Plan


E. Jane Prenuer is the owner of J-J Enterprises with her husband John A. Prenuer. While primarily operating the Web store, Country Crockery at www.countrycrockery.com, the owners are also vendors at consumer gift shows, home and garden expositions, summer fairs and festivals; these events help us to promote the Web store. Despite the slow recovery of the nation’s economy, online visits and purchases had significantly increased by the end of the third year.

J-J Enterprises’ owners believe that it is possible to continue growing the business with:

  1. The Web store is being redesigned and promotions are intensified.
  2. Sponsoring special community events, and fund-raising for local organizations
  3. Renovation of an existing structure to store inventory and provide a more efficient packing/shipping area.
  4. Increasing the amount of shows/events for upscale consumers.
  5. For better price breaks, purchase seasonal and regular inventory in greater quantities.

Although sales growth was anticipated and appreciated, financial recovery of debts has not been possible. We need financing to fix our existing storage space (our barn), pay off outstanding debts, release credit lines for product purchases, and make advance payments required for space rentals at markets, festivals, and other events. Financing will also prevent us from missing out on opportunities to obtain and sell ‘#8220’ ground floor products before other merchants on this circuit.

There are very few opportunities for young people to be employed in non-skilled positions within the community. We plan to hire high school students to help with stocking, packing and shipping as well as training in other business operations. These students will benefit from our education and experience. We also hope to be role model for them, inspiring them to pursue their dreams of entrepreneurship or further their education. In addition, we will be sponsoring special events (i.e., “SummerFest,” 4th of July activities) and fund raisers for local organizations (schools, churches, other groups).

Our two main suppliers are located in America. This means that our sales support American jobs. We will continue to search for American-made products and direct-buy them. With sufficient funding, we have the potential to purchase high-quality, highly-sold merchandise suitable for fundraising.

We are seeking $40,000 to finance renovations and restorations of the barn. This will allow us to continue to have positive cash balances for the duration of our renovation.

1.1 Mission

Company Mission

Country Crockery is about celebrating the home. Our mission is to bring unique home accents and gifts at a reasonable price to the style-conscious and quality-conscious consumers. Our products will become easily accessible through a presence online, as well as at various events and festivals.

Customer Creed

Country Crockery takes pride and joy in its customer service.

Employee Pledge

Our employees will be treated with respect and rewarded for their hard work. We offer training opportunities in many business areas.

1.2 Objectives

  1. Continue to offer unique quality home- and gift products at affordable prices online and at consumer/gift shows.
  2. By the end year one, generate minimum total revenues of $125,000
  3. Expand and maintain a Web store to increase revenue to generate attractive purchases by year five.
  4. You can achieve an annual growth rate of approximately 45% by year two
  5. You can expect an increase of approximately 20% per year in the first three years and an additional 20% each year thereafter.

  7. Establish a customer base in a particular road show circuit that includes 24-36 shows per annum: Home & Garden Shows and Shipshewana on The Road. Summer Festivals/Arts & Crafts Shows.
  8. Seek out additional quality products to include in our product mix.

1.3 Keys to Success

The primary keys to success for the company will be based on the following factors:

  • Home-based services that minimize overheads and maximize profit margins.
  • These products are designed to provide quality and value while still expressing your individual style.
  • Spoontiques Pin Art or Ear Art is a discontinued product. We offer personalized promotions and customer services to encourage repeat purchases, referrals, and loyalty.
  • We communicate with our customers via email and postal mail.
  • We need a visible, welcoming and accessible Web store that is easy to find and navigate. This will position us as the best choice for products and services in the online marketplace and within our local communities.
  • Practice of daily management tactics, so that a successful and growth-oriented business is developed and maintained.