The Enchanted Vineyard Bed & Breakfast is a charming bed and breakfast (B&B) located in the Lorane Valley, outside of Eugene, OR. The beauty and number of vineyards in the valley are well-known. Missy Steward will own the B&B. The Stewart’s newly renovated home will be where the B&B is located. Their home is the focal point of the B&B. Each room has its private bath. The facility has a wonderful centralized living room for the socialization of the guests, a private garden patio, and an on-site winery on the Stewart’s 10 acres of land. Each room offers guests unparalleled views of the valley from 65% to their windows.
The Market
The Enchanted Vineyard will compete in the hospitality market with hotels and other B&Bs. The Enchanted Vineyard competes against hotels, but their direct competitors are other B&Bs. For its size, Enchanted’s facilities are much more luxurious than other B&Bs. All of the smaller (less than 9 rooms) B&B are a fairly standard house converted into a B&B, nothing noteworthy. Enchanted Vineyard is a newly renovated house with a vineyard set in a beautiful setting.
The Enchanted Vineyard will be targeting three distinct groups. The first is weekend getaway travelers, generally people from Eugene looking to escape for the weekend. Eugene is a wonderful town in the Willamette River valley nationally renowned for its wineries, cycling and old growth trees. This customer group is growing at 11% a year with 12,000 potential customers. Out-oftown travelers are second, growing at 10% with 18,000 customers. University of Oregon students are the final group of potential customers that the B&B targets. Eugene receives thousands of visitors from all walks of life, including parents, speakers, and professors. It will continue to bring in business once a relationship is established with the U of O. This customer group has 12,000 potential prospects and is growing at 17%.
Competitive Edge
Two distinctive competitive features distinguish The Enchanted Vinyard from the rest. The first is unwavering attention to detail and excellent customer service. Stewarts understand that their mission it to ensure their customers have the best possible stay is theirs. John and Missy are willing to do anything for their customers’ happiness. Their unique facility is their second competitive edge. The facility is so wonderful in part because of the actual structure which is a wonderful place to stay. Its location overlooking the Lorane Valley is what makes it unique. This beautiful area is home to many wineries and vineyards.
Management Team
Its management will allow The Enchanted Vineyard to carry out its strong business plan. Missy earned her MBA, which has given her invaluable business skills. Missy worked with five other students to open their own service businesses while she was pursuing her MBA. Missy has also worked for many years in the B&B and gained invaluable insight that is directly applicable to her current job.
The Enchanted Vineyard will be able to leverage its amazing facility and turn it into a beautiful, special B&B serving the Eugene community. Missy, the sole proprietor, will do this with passion and expertise. The B&B will become profitable by year two and will earn over $77,000 in revenue by the end of year three.
1.1 Mission
The Mission of The Enchanted Vineyard Bed & Breakfast is to provide the finest B&B experience. Our goal is to keep and attract customers. This maxim will guide everything else. We will exceed your expectations with our services.
1.2 Objectives
The Enchanted Vineyard Bed & Breakfast aims to achieve the following goals in its first three-years of operation:
- To create a B&B with a primary goal of exceeding customer’s expectations.
- The Enchanted Vineyard Bed&Breakfast is available for use by guests every week.
- To increase our number of clients by 20% per year through superior service.
- To develop a sustainable business, surviving off its own cash flow.