The Enchanted Vineyard Bed & Breakfast is a charming bed and breakfast (B&B) located in the Lorane Valley, outside of Eugene, OR. The beauty and number of vineyards in the valley are well-known. Missy Steward will own the B&B. The Stewart’s newly renovated home will be where the B&B is located. Their home is the focal point of the B&B. Each room has its private bath. The facility has a wonderful centralized living room for the socialization of the guests, a private garden patio, and an on-site winery on the Stewart’s 10 acres of land. Each room offers guests unparalleled views of the valley from 65% to their windows.
The Market
The Enchanted Vineyard will compete in the hospitality market with hotels and other B&Bs. The Enchanted Vineyard competes against hotels, but their direct competitors are other B&Bs. For its size, Enchanted’s facilities are much more luxurious than other B&Bs. All of the smaller (less than 9 rooms) B&B are a fairly standard house converted into a B&B, nothing noteworthy. Enchanted Vineyard is a newly renovated house with a vineyard set in a beautiful setting.
The Enchanted Vineyard will be targeting three distinct groups. The first is weekend getaway travelers, generally people from Eugene looking to escape for the weekend. Eugene is a wonderful town in the Willamette River valley nationally renowned for its wineries, cycling and old growth trees. This customer group is growing at 11% a year with 12,000 potential customers. Out-oftown travelers are second, growing at 10% with 18,000 customers. University of Oregon students are the final group of potential customers that the B&B targets. Eugene receives thousands of visitors from all walks of life, including parents, speakers, and professors. It will continue to bring in business once a relationship is established with the U of O. This customer group has 12,000 potential prospects and is growing at 17%.
Competitive Edge
Two distinctive competitive features distinguish The Enchanted Vinyard from the rest. The first is unwavering attention to detail and excellent customer service. Stewarts understand that their mission it to ensure their customers have the best possible stay is theirs. John and Missy are willing to do anything for their customers’ happiness. Their unique facility is their second competitive edge. The facility is so wonderful in part because of the actual structure which is a wonderful place to stay. Its location overlooking the Lorane Valley is what makes it unique. This beautiful area is home to many wineries and vineyards.
Management Team
Its management will allow The Enchanted Vineyard to carry out its strong business plan. Missy earned her MBA, which has given her invaluable business skills. Missy worked with five other students to open their own service businesses while she was pursuing her MBA. Missy has also worked for many years in the B&B and gained invaluable insight that is directly applicable to her current job.
The Enchanted Vineyard will be able to leverage its amazing facility and turn it into a beautiful, special B&B serving the Eugene community. Missy, the sole proprietor, will do this with passion and expertise. The B&B will become profitable by year two and will earn over $77,000 in revenue by the end of year three.
1.1 Mission
The Mission of The Enchanted Vineyard Bed & Breakfast is to provide the finest B&B experience. Our goal is to keep and attract customers. This maxim will guide everything else. We will exceed your expectations with our services.
1.2 Objectives
The Enchanted Vineyard Bed & Breakfast aims to achieve the following goals in its first three-years of operation:
To create a B&B with a primary goal of exceeding customer’s expectations.
The Enchanted Vineyard Bed&Breakfast is available for use by guests every week.
To increase our number of clients by 20% per year through superior service.
To develop a sustainable business, surviving off its own cash flow.
Vette Kat Harbour Bed & Breakfast (B & B) is a charming bed & Breakfast that overlooks Vette Kat Harbour, a beautiful Caribbean island. It is well-known for its beauty and rich history. The B & B will operate as an LLC of Kayman St. Lucia. It will be located in the St. Lucia’s home. Their home will be the center of the B & B experience. You will have seven guest rooms to choose. The facility has a wonderful centralized living room where the guests may socialize, a private garden patio, and the Buccaneer Culinary Centre on the property.
At first glance you might not even notice the unassuming white building festooned with flags of many nations. But once inside the front door you realize that this could only be the Vette Kat Harbour Bed & Breakfast. An elegant gato gordo might greet you when you open the front door. A member of staff will take your bags and guide you to a private area where Passion Fruit tea is served and delicate biscuits are made.
From a 18th Century portrait high above an open fire, the famed French Gastronome Fromage leGrande smiles appreciatively. Steps away an enchanting courtyard beckons through French doors while the sparkle of crystal and silver on nearby tables hints at pleasures to come. The stunning collection of antiques and art that the owner has amassed is a captivating backdrop wherever you look.
The personal service provided by the inn to its guests will continue to be rated as one of the World’s Top by readers of Travel + Leisure magazine and others. It will be easy to believe that anything is possible here. Breakfast can be served in your room or in the Terrace Room. The staff can pack you a picnic and guide you to scenic routes to see some of the most stunning scenery on the island. It will be a pleasure to return to the inn for afternoon tea, in the living room. This magical location will show great attention to detail.
The Market
Vette Kat Harbour Bed & Breakfast competes with hotels because there aren’t any other B & Bs available in the region. Vette Kat Harbour Bed & breakfast is far more luxurious than the other hotels in this area. The area has a lot of standard chain hotels. Nothing special. The Vette Kat Harbour Bed & Breakfast – on the other side, is a beautiful, elegant house – on a quiet street in a small town on the coast.
The Vette Kat Harbour Bed & Breakfast has different target groups that it is going to successfully attract. People from the area who just want to escape for the weekend are the first. They may have activities planned for the weekend at the parks, local towns or just choose to relax in a comfortable setting. The second group are travelers who are sailing through the area prefer to stay in B & Bs – instead of a hotel/motel, or on board their boats. Others simply want to experience the Executive Chef’s service. While we will certainly get customers that fall outside of these groups, this classification should be fairly accurate.
Competitive Edge
Two distinctive competitive points distinguish Vette Kat Harbour Bed & Breakfast apart from the rest. The first is a never-ending commitment to detail and outstanding customer service. St. Lucia’s know that their mission to provide the best customer service is their mission. Kayman, Jenne and their team will do anything to ensure that the customer is happy. The breakfast menu will feature Tazo Tea and Starbucks Authorized and Certified Training Systems of Coffee.
Full Barrista services will be available, including Cafe Au Lait and four different coffees daily. Tazo Teas will be showcased with 8 teas each day. Our baked goods, breakfast, and brunch will be fantastic and celebrate our guests. Island Style Skillet
Conch grilled to perfection and served with Red-eye Gravy over Hand Rolled Biscuits or Challah Bread Dipped French Toast with Guava and Mango on top and then dusted incessantly with Powdered Sugar are a few examples of simple pleasures. Pancetta and Sundried Tomato Fritattas are examples of a gourmet selection. While Egg Beaters, fresh juices made with 100% juice, Wheat breads and Spelt are all options for healthy food, the offerings of Egg Beaters and Fresh Juices are also available. No matter if a guest wants to indulge or maintain a healthy lifestyle, our medical cuisine knowledge is unrivalled in the region. We will also have our famous Caribbean White Chocolate Chip and Macadamia, Pineapple, Walnut cookies, which everyone loves!
Their second competitive edge is the unique facility. The structure itself is amazing and is worth the effort. Amazing are the tiffany lamps, original gas, solid silver fixture lamps, and antiques. Also, fascinating are the stories about Executive Chef Kayman’s food, dishes, and cooking around the world.
Management TeamThe Vette Kat Harbour B & B is able to continue its strong business model due to its management. Kayman earned his MBA, which provides the establishment with valuable business skills. Kayman also has unique skills and experience that no other innkeeper has. Kayman’s resumes for B & B GM, Marketing VP and Chef show that he has a wealth of experience in all three areas. Kayman has held the position of GM in a number of high-profile resorts, hotels, B & B’’s that saw increased profits and increased growth. Kayman will be assisted by numerous Presidents, famed Executive Chefs from television and industry magnates/titans/CEO’s. Kayman’s fame around the world on TV, the TODAY show and more will also bring TV exposure, shows and once again – Kayman will go live weekly on the radio and in magazines. Kayman’s step-son Max Nevis and his wife Jenne Sequa will assist him. They are both chefs with Country Club experience and have worked in restaurants. Kayman will continue to work for the company he has been with for 13 years now.
Vette Kat harbour B & B has the potential to use its unique facility and make it a special B & B, serving our inter island community. Kayman St. Lucia has the passion and experience to make this happen. The B & B will become profitable by month three and will earn a respectable profit by the end of year one.
1.1 Objectives
Vette Kath Harbour Bed & Breakfast aims to be in operation for five years.
To create a B & B whose primary goal is to exceed customer’s expectations along the lines learned of, “unprecedented hospitality and service standards,” learned by the our world renown Chef.
Every week the Vette Kat Harbour Bed & Breakfast will receive more guests.
To increase our clientele by 10% per Year through superior service to 50% occupancy for Year 5.
To make a business sustainable, it must be able generate enough cash to sustain itself and not depend on external sources. Customer Comment Cards should score 92 on average.
To develop a Buccaneer culinary centre that survives on its own cash flow. Customers comment cards should average 85 points.
To make the operation as sustainable as possible. This includes water, electricity and emissions. This will make the region a beacon for others.
To be a positive and caring member of the community, which will help us preserve our island community. This will be measured through the awards received.
1.2 Mission
The Mission of Vette Kat Harbour B & B (Vette Kat Harbour B & B) is:
We are determined to be the best Bed and Breakfast Inn in the Vette Kat Harbour and the surrounding islands. We will exceed the expectations of our guests and colleagues by providing a contemporary, world class experience, through continuous commitment to the development of our colleagues and product to achieve maximum growth and profitability.”
For some the inn will be
The inn is a romantic, fantasy world away from the reality of modern life. It will also be a place where you can enjoy a delicious meal at a Michelin-starred restaurant. The inn doesn’t take itself too seriously. This will surprise some and be relieved. Guests often comment that, while the interiors might be considered grand, they are also whimsically comfortable.
1.3 Keys of Success
Vette Kat Harbour Bed & Breakfast aims for the following goals to succeed:
Vette Kat Harbour is the top-rated B & B among travelers and tourists.
Build strong market position among the local patrons within a 120 mile radius.
Maintain sound financial control of the venture.
For room bookings, connect to the most powerful referral engines and B & B Association engines.
Automate our digital room booking system and full calendar onto your website.
The Magnolia Hotel is located high above Half Moon Bay, California. It overlooks the Pacific Ocean. Each room has its own antique theme and is individually furnished. We are a complete bed and breakfast Inn with a full complementary breakfast served each morning to our guests. Magnolia’s target market strategy is to be a destination that couples who work in the San Francisco Bay Area are seeking a place to recharge and relax. We will also promote to newly married couples looking for that special getaway. We need to be visible for potential guests who travel along Highway 101 to Half Moon Bay.
Magnolia will feature an eye-catching sign that will inform potential customers as well as drop-ins about our existence. To market our Inn we will use the Yellow Pages of the Bay Area and a web page on the Internet that will highlight the Inn’s features. Each room will be displayed with its unique decor, as well the outside of the Inn showing the beautiful gardens and views of the Pacific Ocean. Information about the shuttle service, room rates, and directions to attractions within 30 miles of Inn will also be available. The Magnolia is certain that it won’t take long for us to gain a following which will make us fully functional within the next year. The Inn would like to see steady growth with a average of over 90% capacity for Year 1, with profits also growing at a rate of 10%.
Jim Anderson and Nancy Anderson live in Magnolia year round. The Andersons are hands-on owners who oversee every aspect of the Inn’s operations. The Inn will have a small staff, including a cook and maid. The Inn will have a cook who will work 20 hours a week and a maid who will be on the payroll for 40 hours if needed. Nancy will also use the maid’s assistance to take reservations, assist with front desk duties and help Nancy when necessary. Nancy will be responsible for the inside operations, working alongside the cook and maid. She also takes reservations. Jim will manage the grounds and shuttle guests around in the van. Both Jim and Nancy will promote the Inn and oversee the advertising.
1.1 Mission
Magnolia Inn will provide a relaxing setting for our guests to experience the many beauty of California’s coastline. Every guest will receive the same level of care as family. Our guests should feel at ease when they arrive. As the owners, we want to ensure that every guest is treated with respect and care.
1.2 Keys to Success
These are the key factors that will make the Inn a success:
You will create a first-class facility with great attention to detail.
Every guest will feel special and important.
Provide quality meals.
Keep your guests coming back to you for repeat bookings and referrals.
1.3 Objectives
Get customer satisfaction levels above 90%
Generate an average of $26,000 of sales each month.