Fulham Furniture Mfr. Since discovering high-end Direct Mail channels, Fulham Furniture Mfr. has experienced rapid growth. Inspiring by appearances on specialty catalogues we were able build another channel through distributors office equipment which sell directly at larger enterprises.
Another three years of rapid growth is required by the annual business plan. Because our sales growth has brought some working capital implications, we are carefully planning to manage growth and provide for steady cash flow.
We also believe we will be more financially successful than ever before. Overall, the plan is a healthy business with great growth prospects. It will manage its orderly future growth.
1.1 Mission
Fulham Furniture Mfr. Fulham Furniture Manufacturing Company. We care about the appearance and feel of fine wood, fine furniture, and high-powered personal computers. We always provide the best possible value to our customers who care about quality office environments, and we want every dollar spent with us to be well spent. Our office and workshop environments are creative, supportive, friendly, and fun. Employees are paid fairly and encouraged to respect customers and the quality of our products. We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk.
1.2 Keys for Success
- Uncompromising commitment towards the quality of the final product: quality wood and workmanship, quality design, quality result.
- Successful niche marketing: we need to find the quality-conscious customer in the right channels, and we need to make sure that customers can find us.
- Almost-automatic assembly: we can’t afford to ship fully-assembled desks, but assembly must be so easy and automatic that it makes the customer feel better about the quality, not worse.
1.3 Objectives
- By Year 3, you should be focusing on the potential new channels for significant sales growth
- Despite the increase in sales, keep a high margin.
- Increase the ratio of sales/net profit by Year 3.