Safe Current is a small-business unit of The Cleveland Illuminating Company. It also serves as an electric utility. Brian Henderson is the leader of Safe Current.
Safe Current has identified three key elements that will ensure its sustainability.
- You can ensure 100% customer satisfaction by referring customers and repeat customers.
- Design and sell meaningful and valuable power protection products.
- Implement strict financial controls. This is critical because Safe Current may be a small business unit, but it is a standalone entity. They have to be financially independent and accountable to shareholders.
Products
Safe Current will be offering two main products, surge protectors or surge arrestors. These products will be manufactured by a contract manufacturer and sold as Safe Current.
- Surge Armors is an equipment piece that is placed on the outside of a building or business to protect it from electrical surges.
- Surge Protectors – This equipment protects appliances from internal electrical spikes. All Safe Currents protectors have an industrial quality.
Management
Brian graduated from Case Western Reserve University with a MBA. He has also worked for large telecom ATT as an associate project manager and Allegheny Power in the value-added services department. Safe Current expects to see impressive sales over the next two years, as well as a respectable net profit.
1.1 Objectives
- To develop a profitable product for TCIC which is not regulated from the core business of power generation.
- To be profitable in one year.
- To use this business model as a template for future ventures.
1.2 Mission
To develop a family of surge protectors and arrestors for consumers that offer safety and value. Safe Current will draw on the strengths of The Cleveland Illuminating Company to increase brand recognition. With their innovative products, customers will be satisfied.
1.3 Keys of Success
- Give 100% satisfaction to every customer
- Design and market meaningful, valuable power protection products.
- Adopt strict financial controls.