Tonya McClendon developed an *elevated pet feeder component. She also designed several feeder models around it and made several prototypes. She plans to invest a minimum of $22,000 through a combination of personal savings and loans and is seeking additional funding to protect her feeder component and design ideas and to bring the products to market. Tall Drink of Water, a New York-based subchapterS holding corporation, will be her protection from personal liability as well as double taxation.
Ms. McClendon intends to establish her product as a brand leader in the $34 billion pet products industry, which is experiencing steady growth, but it is fragmented with no clear brand leaders producing elevated feeders.
Ms. McClendon is a business manager, operator, and technical expert with experience in financial services, food service and architecture. She also has expertise in planning for Olympic events. She has a strong customer service and sales foundation and is comfortable working in environments ranging from small family businesses to Fortune 500 corporations. Her experience and skills are diverse, so she can help launch the company from its infancy to its peak.
She believes that a pet products company that designs and markets innovative pet feeders for pet care professionals, government agencies, and consumers in the United States will succeed based on her research.
Based on performance of comparable and complementary products the sales forecasts for three years are modest. Projections for first year sales of $143,800 are expected. Then, sales will grow at 10% per annum over the next two, rising to $248.748 in the third year. Once the brand is established sales will rise significantly.
* Based on preliminary searches of the U.S. Patent and Trademark Office website.
1.1 Objectives
- The design and development of:
- Innovative, functional and beautiful elevated pet feeders
- Accessories and pet products that complement each other
- Products that are socially, environmentally and economically responsible
- To increase sales by at minimum 10% in the first three year of operation.
- To reach sales of $250,000 by the third year of operation.
1.2 Mission
Tall Drink of Water designs, develops, and markets innovative, functional and beautiful elevated pet feeders and related pet products using methods and materials that are socially and environmentally responsible. It is a highly rewarding job with great benefits and competitive compensation.
1.3 Keys of Success
Tall Drink of Water
- Design and develop innovative, functional, reliable and beautiful products
- Our products are guaranteed competitively
- Customer service excellence
- Participate in design and pet industry communities
- Help pet associations to rescue, train, and promote humane treatment of animals
- Use profits for new product development
- Promote pet safety.