This document provides information about Play Time for Kids. It includes company structure, goals, projected growth and venture capital requirements. The investment analysis will also provide insight into the industry trends.
Play Time for Kids has identified the family entertainment industry as its primary interest and to that end the company has focused its efforts on the development of one or more family entertainment centers (FEC) to provide quality family entertainment activities to the communities in the Our County, Big City area.
Play Time for Kids, a company that is focused on family entertainment within a family-oriented community. Play Time for Kids has the potential to benefit from an expanding industry.
Entertainment is the buzzword for the new millennium. David L. Malmuth – senior vice president of TrizenHahn Development Corp. – observed that “people don’t just want to buy stuff.” They are looking for an experience. The keys to creating memorable experiences include authenticity, fun, and participation. Americans are able to spend money on entertainment and will do so. Statisticians in America spend more on entertainment per capita than they do on health care and clothing.
Quality family entertainment is the focus of Play Time for Kids. The first development phase, which is described below, includes construction and marketing of an initial FEC. FECs as proposed by the company will provide the type and amount of family entertainment and adventure that current markets demand.
In addition, to the capitalization and financing efforts discussed herein the Company anticipates that other sources will be sought to finance the acquisition of the building it will initially lease.
Recent U.S. Census Bureau censuses found that between 1999 and 2000 personal consumption and amusement and recreation expenditures rose by $31.5 billion. The overall industry gross was $56.2 billion. Source: U.S. Census Bureau, Statistical Abstract of the U.S: 2000 – The National Income and Product Accounts of the U.S., 1929-94, Vol.1.
Our solid management team and aggressive marketing plan will allow us to project a steady, minimum annual growth of 5%.
1.1 Objectives
The goals for Play Time for Kids include:
- To build a service-based business that exceeds customer expectations.
- Superior customer service, word-of-mouth referrals and superior customer service will help to increase the number of customers at least 20% each year.
- To achieve a clientele retention rate of 90% within the first one year.
- End of your first-year, establish yourself as a popular community destination.
- Educate the community on what the company has to offer.
The company will become the market leader in Northeast Our County.
1.2 Mission
To provide outstanding child play care in safe and fun environments for children.
1.3 Keys to Success
These are the keys to our success in business:
- Superior Customer Service: High-quality, hourly care and services.
- Provide a safe, clean, comfortable, and enjoyable environment for professional trusting services.
- Convenience allows clients to access multiple services in one place.
- Location: provide an easily accessible location for customer convenience.
- Reputation means credibility, integrity and 100% dedication.
- Indoor activities for year-round entertainment.
- Facility to prevent overcrowding
- Seasoned management team.
The company believes that there are ways to reduce certain risk factors.
- Initial capitalization of the company to sustain operations through year one.
- Low overhead thanks to multi-skilled employees, continuous training (i.e., classes for child development) and the use of multilingual workers.
- Through aggressive marketing, customers are loyal.
- Strong community ties and involvement in non-profit organisations.