Grassroots Wireless a startup company that offers wireless broadband Internet connection to many Chicago areas, is an innovative start up. Grassroots is able to connect large areas with broadband Internet connections by using Wi Fi technology and their own repeaters.
Steve Teche is the founder of Grassroots. Steve Teche has a MBA and a Bachelor’s in Computer Science. He is well equipped to implement this well-researched business strategy. Steve spent two years with the Peace Corps. This experience gave him a solid foundation in project management and gave him a boost in confidence.
There is a large market for broadband Internet connections via wireless broadband. The demand for traditional broadband connections exceeds conservative forecasts. Due to significantly lower delivery infrastructure costs, the wireless market has become even more attractive. As GrassrootsՉ۪s customer base expands, so do costs. This creates a compelling argument for GrassrootsՉ۪ existence.
Grassroots focuses on three groups. The first group is students. This market segment uses the Internet most frequently and has high expectations about the speed of their connection. The second is professionals. These people have disposable income, a limited time frame, and use the Internet for both personal and professional purposes. Techies are the last target group. This group is the early adopters of any type of technology and spend incredible amounts of time immersed in Internet technology.
Grassroots is a compelling business concept that leverages advances in technology and proprietary tools to offer a market need at below market prices. Margins can be increased as customers increase, which allows for great margins. This innovative business plan is likely to succeed, with Steve Teche in charge of its execution. The business will earn modest profits in year two, increasing exponentially in year three. Net profit is forecasted to be commensurate in years two and three.
1.1 Mission
Grassroots Wireless is committed to providing fast, reliable wireless Internet access at a fair price. We must ensure that every customer is satisfied with our services.
1.2 Keys for Success
- Practice disciplined growth.
- In the second year, reach profitability
- Ensure that the customer’s needs are met and maintain a 90% customer retention ratio.
1.3 Objectives
- Provide, fast, reliable, wireless Internet access.
- Treat customers with the upmost respect.
- Become profitable within two years.