Rationale:
New construction of upscale residential housing in Boston has been robust in recent years, leading to the formation of new communities in need of neighborhood stores and services. Retail businesses have the opportunity to capitalize on this trend and adapt to the changing demographics as they see new opportunities.
Objective:
Vino Maestro is a full-service retailer of fine wines in Boston. It will stand out from the rest and grab market share by securing prime location in a new Boston residential area. It will adopt the best practices of other retailers, including excellent customer service and a wide selection of high-quality inventory.
1.1 Mission
Our mission will be to be the best spot to buy wine in Boston. We will measure this by the growth of sales and the ratings and opinions we receive in the media. Inventory and sales records will be computerized, to allow the company to identify and exploit best selling products, match volumes and profitability to service levels, anticipate demand, manage cash flows, assist with revenue growth plans, and optimize supplier/distributor relationships.
Goals:
- Earn and maintain Vino Maestro’s title as one among the best in the Boston wine- and spirits retail trade.
- Minimum gross profit margins of 30% (retail prices less wholesale costs) are established from the beginning.
- Within three years, you can achieve a profitable return on your investment.
- Over the life of your lease, you will earn a 15% return on investment
- Attract motivated and talented staff.