R & R Printing was founded as a sole proprietorship in order to start a new printing brokerage company. The owner is a former sales manager in the printing industry.
We can offer printing services on a variety of media including business cards and letterhead. Our goal is be a one-stop shop for all your printing needs. Our services, product quality and prices will be outstanding, but our marketing strategy is focused more on building long-lasting partnerships with our customers.
R & R Printing will focus on its commitment to helping businesses get the printing products and services that they need. This will allow R & R Printing to increase its sales to over $1.5 million in three year’s time while increasing its gross margin. R & R Printing will stand out by combining their expertise and reliability with competitive pricing.
The owner of the business will invest $15,000 in order to finance the initial phase of its operation. In return, he is seeking a five year loan of $50,000.
1.1 Objectives
- The first year of sales: $750,000
- The third year saw an increase of sales to over $1.5 million.
- Maintain a gross margin of at least 30% and increase it to the maximum level.
- Retain existing clients and gain 20 new customers by the end the first calendar year.
1.2 Mission
R & R Printing focuses on helping businesses to obtain the services and products they need. R & R Printing offers a high level of practical experience, know-how, and a network of industry contacts, so clients save money and time by allowing a printing professional to handle their printing needs. Very few print shops posess all the equipment and products that most businesses require for all of their printing They rely on the knowledge of a professional that can provide one-stop shopping for all services, paper, bindery, and graphics at a reasonable cost, while overseeing the printing process to ensure the highest quality possible.
R & R Printing can be described as such a vendor. We make it our number one goal that our clients receive the quality of printing they need, with maximum efficiency and reliability. R & R Printing is known for its quick response times, expert advice, and high-quality solutions. This results in satisfied repeat customers. This ensures that you have a loyal customer base, which in turn creates steady profits.
1.3 Keys to Success
The keys to the success in this business are:
- We provide the right information and expertise to meet your printing needs.
- You can shop one-stop with low prices and quality products.
- Establish long-term relationships with clients in order to build loyal repeat customers.