All About People (AAP), was established out of the desire and need to help this community. This is similar to how communities have supported All About People’s founder over the years. Although originally from a larger market, the proprietor realizes the need in the southern Willamette Valley for a personnel agency that fills a void left by other temporary and permanent placement agencies. AAP matches specific skilled workers with clients. This saves businesses money and ensures employees are treated with honesty and respect. This requires a high level of communication. This involves asking open-ended and thoughtful questions. It also means listening, not speaking. This means knowing the local market so AAP can really serve each client and employee, not just “sell” them our goods. AAP is a quality service.
The long-term vision envisions a number offices in the southern Willamette Valley. This vision is not about growth, but rather in training and encouraging AAP personnel to provide the same level and quality of care to each client and employee.
Managing Growth
AAP can be considered a sole proprietorship and will eventually become an S Corporation. AAP is considered a start-up entity and will be included in the new business plan. During the past couple of years the proprietor provided all services. The company will hire a part-time employee and an employment specialist in Year 1. AAP will create a procedures manual for its staff to help them understand the details. AAP will offer employees regular training in their divisions to help them understand the details and tasks they do every day. Year 2 projections include a receptionist and another employment specialist. AAP will study the feasibility of opening a branch in the Salem/Bend, Medford/Ashland regions in Year 3.
Market
AAP works in the same way as other temporary and permanent placement agencies. However, it will serve clients with needs for select, specialized professionals rather than clerical or light industrial workers. Many businesses in Portland, Oregon offer similar services to specific populations, but none are available for the Willamette Valley. AAP has five divisions that focus on the following areas:
- Computers
- Editors/Writers
- Event Planners
- Graphic Artists
- Interpreters/Translators.
AAP will handle recruiting, including reference checks, skills evaluation, preliminary interviewing, and screening of all employees for its clients. AAP acts as an extension of the client’s human resource department, assuring that there is open communication between supervisor and employee, and assisting with any troubleshooting or problem solving that may be needed.
Financials
The company’s start-up requirements are $55,464, of which $7,600 will be provided for by the owner’s personal investment. The remainder will be obtained by loans.
We expect to be able to charge a 50% markup to our business clients. We charge $15 per hour for an employee who is currently being paid $10/hour. The company anticipates it can generate sales of about $300,000 per year. The company does have no direct sales cost; regular payroll tracks payments to individuals who are placed.
1.1 Objectives
AAP works in the same way that other agencies for temporary and permanent placement. We serve clients who require specialized professionals and not clerical workers or light industrial workers. Portland, Oregon has many businesses that offer similar services to specific populations. AAP adopted the following model for a placement firm:
Temporary employees are employed by contract engineering firms who are both software and hardware engineers. An average of seven employees are hired per month and earn between $80- $100 an hour. The firm advertises in trade publications, newspapers, magazines and magazines and recruits through its website. For placement referrals, contingent workers are eligible for medical, dental, or disability insurance. Their employees are split evenly between 40 percent male and 60 percent female.
AAP provides services to the business client. They locate a professional worker and interview and screen them. If necessary, they set up interviews and handle all paperwork. The company manages the client’s payroll and bills them bi-monthly.
AAP will also manage professional, remaining in close contact and communicating with worker on any personnel issues.
Professional workers have access to employment opportunities at no expense; pay rates that conform to industry standards are available; and health insurance may also be purchased at a starting rate of $124/mo. AAP will pay $65/mo to any coverage selected from the group package.
1.2 Mission
All About People’s mission, is to provide skilled, professional, contingent workers to meet community needs. The company will offer workers a safe and secure environment. It will also offer businesses a high-quality employee for temporary or permanent work. All About People listens and adapts to workers’ needs.