Popular culture is not anymore regional. With the advent of cable television, syndicated radio and the Internet, a fashion statement from New York can be found in a small town in mid-western America in a matter of days. The speed of our telecommunications has increased the expectations and needs of young customers for products that make a cultural statement.
FireStarters will provide youth customers in small communities and towns across the United States with products and clothing for young people. These products and clothing are not only popular nationally but also available locally.
FireStarters is different from other youth-oriented online e-commerce sites because it is focused exclusively on small-town America. The target audience is a young adult between 11-18 who listens to alternative music, and who participates in youth sport like skateboarding, snowboarding, and other such activities. Our target customer will find inspiration in alternative clothing trends found in large urban areas. FireStarters will exclusively advertise in small communities with populations between 100,000 and 150,000 residents. Communities of this size already have small youth-oriented businesses, like skateboard shops and alternative CD stores, that FireStarters can utilize to promote its product line.
1.1 Mission
FireStarters was founded to bring unique, youth-oriented fashion to small-town America.
1.2 Keys to Success
- Accessible website that is entertaining to surf. Like a trip to your favorite store where you always find something new that you want.
- A strong vendor relationship will facilitate the quick shipment of orders.
- Advertise effectively to the youth-oriented enterprises in the local communities.
- Our target customers will see our store as trendy and attractive.