Cresta Testing, Inc. (“Cresta” or the “Company”) is an ambitious and innovative global professional services company with a world class track record in testing and quality assurance. Cresta reduces risk, cuts software development costs and dramatically improves the time to market of new systems.
With experienced management at the helm, Cresta intends to grow by more than forty percent (40%) per year through solid customer service, a great sales plan, proven competitive strategies and a group of people that bring dynamic energy to the Company and the sales and delivery process. Cresta’’s financials reflect reality and are conservative in comparison to the rest of the industry.
Professional services companies must stand out from the sea of low-cost service providers that are commodity-based and cheap. Cresta is unique because our services and capabilities all revolve around quality assurance technology (QA).
Customers are able to easily identify our identity. Customers understand and appreciate the value of, and enjoy doing business with “specialists.” Our service delivery team is comprised of experienced QA specialists, skilled in the leading state-of-the-art QA technologies and techniques. Cresta offers the right service at the right time.
Current job insecurity as well as financial scrutiny, regulatory and company compliance and global terror, require the adoption of aggressive risk management strategies and actions to ensure the success and sustainability of each business-driven technology solution.
Cresta’s contribution to mitigating risks is significant. Clients can be sure that critical business applications and the supporting technology infrastructure are functional, performant, and scalable. We educate our clients so they can be self-sufficient in these efforts, or we will execute QA activities for them, ensuring that service level and financial management objectives are achieved.
Cresta’s ‘#8220’ roots have grown within global financial services, which has our largest client base. They also provide reference-ability. This market is our main focus for the immediate future. It will streamline and control sales and delivery costs, and leverage our prior work.
Cresta hopes to be a trusted advisor for each client, and to have the opportunity to prove the importance of Cresta’s value-add.
1.1 Mission
Cresta’s mission is provide a specialized alternative to in-house resources. It can develop and implement world-class QA and testing protocols and infrastructures. As a true alternative to in-house resources, Cresta must offer a very high level of practical experience, know-how, business practice sophistication, and confidentiality. Clients must know that working with Cresta is a more professional, less risky way to develop and implement QA and testing strategies than working completely in-house with their own people.
Cresta must provide its clients with the most qualified IT solutions through QA and strategic testing services that minimize risk, improve time to market, optimize ROI and ensure the scalability and reliability of IT systems environments throughout the enterprise. Cresta must be financially sound, offer high-quality services at a fair price, and provide a greater value to its clients. Development of New York City’s financial services industry will be the initial focus. Services for European clients in America will also be provided.
1.2 Objectives
- Maintaining profitability through efficient operations systems. A minimum gross margin (50%) and net profitability after tax (9%) must be achieved by year-end 2004. The subsequent yearly levels are equal to or better than the current leading public IT consulting firm.
- To maximize growth, build a loyal customer base and reach a minimum yearly rate of forty percent (40%) in each of two (2) years. A minimum yearly rate of fifteen (15%) is required thereafter.
- Cresta’s constant growth and stability through the creation of an environment that is stable
Cresta Certified Consultants are Cresta certified in all major technologies in Cresta’s marketplace.
1.3 Keys to Success
- Leverage Cresta’s positive reputation, marquis client references and ability to close large, qualified deals.
- Create industry specialization. This will allow you to have a distinct competitive advantage as well as service differentiation.
- Maintain a pool of consultant resources that are Cresta certified in all the tools and major technologies used in Cresta’s target marketplace.