Copriso is a total solution provider for printing related services and products such as office stationery, brochures, business forms, and marketing materials to Denver area businesses. It is an American-based home business. Copriso was known as ePrint, Inc. during the past five-years under Adam Suson’s sole ownership. Adam joined his family-owned Sir Speedy franchise in 1983. His father had started it in 1972. From 1983 to 1996, Adam was responsible for scheduling, procurement, press operations and customer service. Adam, who was a printing consultant by trade under the name ePrint, Inc., sold the franchise to his family several years back.
Last year, the name Copriso was adopted to signify ‘#8220’ Colorado Printing Solutions. The name change was caused by a conflict in Colorado’s name registration. After the new name was approved, an aggressive marketing campaign was required. This strategy includes telephone solicitation and direct mail. Copriso brought in a new business partner as part of this marketing strategy.
Paul Levy has 15+ years of combined sales and marketing experience in computer technology and telephony. Paul showed consistent performance throughout that 15 year period with his sales team and himself in meeting and exceeding all sales goals. The quotas were ranging from $1 to $3 Million. Paul was responsible for individual sales as also sales management and training.
Printing is an essential business expense. Combining our collective experience and industry resilience, we believe this name change and new marketing strategy will be a smart business decision. Here are the key success factors and key factors for next year.
- Implementing our marketing plan.
- To increase our customer base.
- Cash flow planning and financial control
We are seeking a long-term loan to assist in our marketing strategy. This loan will help with expenses in the first year and ensure consistency in our marketing efforts due to the industry’s seasonality.
1.1 Mission
Copriso provides printing solutions and is committed to being a single source provider for all printing needs. With a focus on earning and maintaining customers trust, While maintaining a consistent margin, we will provide exceptional service and fair prices to our customers. We will also maintain a friendly, fair, and creative work environment, that respects new ideas and hard work.
1.2 Objectives
1. To achieve substantial annual sales in the third year.
2. To establish a tiered client hierarchy:
- 20% Long-term, well-established customers
- 60% of customers who have ongoing irregular or periodic needs
- 20% new customers, with unestablished requirements
3. You will find 12 new bidding opportunities and appointments each month.
4. To establish two new long-term “quality” relationships per month.
5. To operate at a minimum of 50% margin. This margin is calculated using historical rates based on the data for the last eight years.
6. To be a one-stop shop that can handle all aspects of customer’s printing needs. This includes consulting, design assistance, printing, binding, distribution, and printing. Our goal is not to require our customers to source printing beyond our capabilities.
7. To increase awareness of Copriso in order to support sales goals and income goals. This will be done through aggressive marketing and telephone contacts. This awareness will come from both marketing and word-of-mouth referrals. We will solicit business from our existing customers to continue and grow the business. Every customer will be asked for their referral information. Copriso client awareness will be promoted via direct mails and telephone sales. Future marketing plans are being considered with radio and television potentials.
8. To achieve a 30 percent annual growth rate. This number was calculated using eight years worth of historical data and the new marketing plan.