Opportunity
Problem
People in the area need to have a place where working out can be a family activity. Parents can bring their children along to help with any exercise activity.
Solution
Mountain Brook Fitness Center will be expanding and creating a larger childcare center. A new equipment purchase will be made for the childcare centre. The childcare center is currently capable of caring for 30 children, but it can only take care of five infants. The new facility can handle 60 children, which includes 15 infants. The short-term loan will pay for the expansion of the childcare facility.
Market
Monroe is always on the move. For the past three decades, Monroe’s population has increased by 15% annually. Monroe has 600,000. Monroe’s current population is 600,000. Mountain Brook Fitness Center has been attracted to this type of professional.
Competition
There are other gyms located in the same area. Our gym is unique as we are focused on families. They can join together or go their separate ways and then grab lunch.
Why Us?
Mountain Brook Fitness Center not only is a growing business-person’s and family-oriented club in the Monroe, but is also a very successful one. The majority of our members, who are between the ages of 45 and 45, have young children. The center currently has around 900 members. A membership costs $800 annually. Mountain Brook Fitness Center hopes to increase its membership by 300 more members and their families in the next three-years.
Expectations
Forecast
Our forecast is dependent on key assumptions, including retention. However, we believe that we can launch and reach critical mass quickly enough to establish profitability by year 1.