One, Two, Step! Only the finest quality in women’s shoes will be carried by us. From the basic style of sandals and flats, to the more trendy styles of boots and stilettos, our selection will include everything you need. We will be purchasing through sales representatives and manufacturers in a variety of sizes, colors and style to fit our customer base. Accessory sales will make up the majority of merchandise.
One, Two, Step! Chloe Goodlowe organized the company as a sole proprietorship. One, Two, Step! Temporarily it will be located at Houston’s 123 Shoe Lane until it can expand to a full-fledged store.
The hours of operations will be Monday through Friday from 10 a.m. until 6 p.m., Saturday from 10 to noon and 8 p.m. (closed Sundays). Customers can purchase directly through our website or VIP Showcase Events. During Christmas shopping season, there will be extended hours.
All merchandise will follow the company’s mission. Management will use customer feedback, suggestions, as well as sales reports, to decide whether or not to remove specific brands, styles, sizes, or other products.
The Concept
Recognizing that the market is very competitive for quality shoes in extended sizes, one, two, and step! Targeting niches will reduce competition. Generally, focusing on other retailers whose prices are too high, lack quality, and are not’shoe size efficient’ will help to minimize that competition.
One, Two, Step! There are three keys that will lead to success. The first is establishing a high quality, high value relationship with its vendors and customers. It is also important to deliver their products on time and in a reliable manner. Reliable administration is the last key to success. This business plan provides the structure necessary to achieve this last key.
One, Two, Step! is set up as a home-based business, with plans for expansion into a store/boutique in the near future. This will be the most cost-effective arrangement but provide the required level of service and support.
The Market
One, Two, Step! There are potential customers waiting patiently to be contacted and the company’s growth rate will be 3%. One, Two, Step! Our prices will never be as high as the competitors, but they will not affect the quality of our shoes.
We will also offer a sales promotion every month, such as:
- Buy one, Get One Half Price
- Buy one and get one
- Shoes from the previous seasons at half-off
- #8220One, Two, Step!#8221 dollars (for every $50 purchase, the consumer gets an additional 20% off their next purchase).
One, Two Step, Step! The company will develop its own shoes, custom-made for women and men .
Sales Strategy
Our annual gross sales will not exceed 5%. We will use many different approaches including our website with free shipping and postcards. Business cards are also available. Word of mouth is another option.
Objectives
The objectives of One! Two! Step! are:
- To sell fashionable and elegant shoes, sizes 5-13, that can be worn by every woman.
- To receive a 50% profit margin within the first year.
- To provide exceptional customer service.
- To realize a net loss of $5,000 in year one and $15,000 the following year.
Mission
The One, Two, Step! The mission of the One, Two, Step! is to offer high-quality accessories and shoes by name brands in a range of sizes and styles that will suit every stylish woman.
Keys to Success
To succeed in the women’s shoe industry, you must take One, Two, and Step! must:
- Take a selection of shoes that will suit your personality, in varying sizes.
- Customers will receive top-notch customer service in a southern atmosphere.