Kaolin Calefactors in Oregon (KC) designs and manufactures custom dishesware. Designs can be as varied as the customer wishes, but Sue Glazer favors modern or popular art. Customers are either friends or relatives who want to purchase handmade gifts, or people who are interested in unusual everyday dishes.
Kaolin Calefactors gives Sue Glazer an opportunity to combine her passions for ceramics and make money.
Kaolin Calefactors will leverage their competitive advantage of a customer-centric business model to rapidly gain market share in the custom dishware niche. Profitability will be reached by month nine and revenues for year three are projected to reach $78,000.
1.1 Objectives
These are the three-year objectives.
- To create a company whose goal is to exceed customer’s expectations.
- To increase the number of custom clients by 20% per year.
- To start a business that can be sustained and leverage a hobby.
1.2 Mission
Kaolin Calefactors’’s mission is design and construction of the finest dishware pottery. Our goal is to retain and attract customers. When we adhere to this maxim, everything else will fall into place. We exceed our customers’ expectations.
1.3 Keys to Success
Innovative design is key to success.