Kona-Q fast-casual restaurants that serve healthy, fast-food grilled meats. Salem, Oregon will host the first store. There are ambitious growth plans for one store per 12 months. Kona Q is an Oregon Corporation led by Kevin Anderson.
The Market
You can divide the market into two segments: families and individuals. The majority of dinner business will be with families, while the majority of lunch business will come from individuals. With 26,585 potential clients, the family segment is growing at 9% per year. The segment is experiencing a 8% rise in sales with 33,654 potential customers. Kona-Q will be operating within the fast-casual niche of the restaurant industry, competing against fast food and traditional sit down restaurants.
Services and products
Kona-Q provides an unmet dining experience. All patrons receive excellent customer service, encouraging them to return. The menu options are quick, simple, nutritious, and easy to make.
Competitive
Kona Q’s customer experience is a key element in establishing its brand. Having such a good experience will encourage repeat business. KonaQ’8217’s fast and healthy foods are the second competitive advantage.
Management
Kevin Anderson has worked in the restaurant sector for seven years. Kevin received a dual major of accounting and entrepreneurship from Lewis and Clark College.
Sales for the years two and three are projected to be $255K and $475K, respectively. The third year’s net profit is 9.07%.
1.1 Mission
Kona Q’8217’s mission is to be the most popular fast-casual dining establishment. This will be possible by offering a unique experience with delicious food and reasonable prices.
1.2 Objectives
- To be the best fast-casual restaurant in each market.
- To open a store new every 12 months.
- To offer high-quality food and a wonderful experience at reasonable prices.
Success keys 1.3
- Offer simple, delicious menu items.
- Treat every customer as if they are the only customer.
- Implement strict financial controls.