A marketing plan must be a win. This is essential for small businesses because they need to maximize their return on every marketing dollar. Pioneer Marketing provides its clients with a wide variety of ‘#8220’ winning marketing consulting services. These services include both strategic planning and tactical implementation. The process of strategic planning involves the creation of an executable marketing plan. This includes identifying opportunities, market segmentation and product line analysis. Financial planning is also used. Competitive analysis culminates in the design of a plan for project implementation. This document will provide a roadmap for all marketing activities planning and supervision. Once it’s complete, the tactical phase is started. This will allow for the actual execution of the plan.
Pioneer Consulting is a group of five graduate students at the Marshall School of Management, State University. Marshall’s Marketing Program, ranked among the top 15, is highly regarded and has produced graduates who have been hired by the nation’s most prestigious marketing agencies. Pioneer Consulting’s members won the Andrew Stiegman Market Competition this year. This prestigious award recognizes the best plan of strategic marketing for small businesses. A panel of marketing professionals evaluated the proposals submitted by representatives from the five graduate marketing programs in the region.
Pioneer Consulting’s target client will be a small business who cannot afford to pay for a marketing firm in order maximize their marketing effectiveness. Pioneer Consulting will be a result-driven marketing agency. We provide a complete range of services. This allows us the opportunity to assess a range of marketing communication tools and to choose those most suitable to our client’s needs. We then combine those tools in such a way so as to create meaningful, effective marketing for optimal results.
1.1 Mission
Our primary goal is working closely with our clients to help them achieve and meet their marketing goals. We offer total support and a commitment to communicate their ideas in a strategic, creative, and cost-effective manner.
1.2 Keys to Success
- We have the technical knowledge to reduce the learning curve and maximize our clients’ expenses.
- Join our client’s team.
- Insure the timely launch of each client’s marketing program.
- Generate new innovative strategies for our clients that result in a high-quality and cost-effective product.