Value Position
Tracktown Townhome provides its visitors with a comfortable and enjoyable stay.
The Problem
Eugene hotels and rental properties offer comfortable accommodations, but they can be expensive when sporting events or university functions are taking places. They also lack details and amenities that can educate the guests about the local area and its past.
The Solution
Tracktown Townhome Airbnb offers more than just a comfortable and affordable stay. It also provides historical hands-on learning experiences, exciting amenities and entertainment that will make guests feel like track star.
Target Market
The Tracktown Townhome’s primary target market is families with active children and young couples. Secondary target market: Athletes, sports enthusiasts and athletes who are visiting Eugene to attend track events or vacation.
Young couples and families with active children are the primary target market:
-
They are physically active and want the opportunity to burn off some energy in the comfort of their Airbnb.
-
They enjoy learning through hands on experiences.
-
They have a lot of technological knowledge and would be happy to try out the equipment in the rental unit.
-
Sports and celebrities are a popular passion.
-
They want to have a memorable vacation, with learning and entertainment that doesn’t end at their Airbnb.
Competitors and Differentiation
Current Alternatives
-
Other available rental spaces within walking distance of Hayward Field
-
A few local bed and breakfasts
-
One boutiquehotel near downtown
-
A variety of chain hotels with standard hotel amenities
Why Us?
The Tracktown Townhome Airbnb is not only a cozy stay in track-famous Eugene, Oregon but it offers hands-on experiences by providing gate-analysis treadmills, interactive track and field history lessons, and fun amenities for guests looking for a unique stay. Renters of Tracktown Townhome can listen to the university cheering, feel the atmosphere and enjoy the sporting events from the comfort of their sofa with the TV and entertainment packages.
Funding
The target property is priced at $400,000. The property can be bought with 20% down and closing costs. You will need to make minor renovations worth $10,000. $25,000. is the approximate cost to purchase furniture, kitchen appliances, initial supplies, and “repair funds”. Initial funding is required for $120,000.
Sales Channels
-
-
Alternative Rental Sites
-
Travel Oregon site
-
Zillow
-
Instagram
Facebook
Marketing Activities
-
Insta
-
Facebook
-
TikTok
-
Blogs
Financial Projections
Ongoing expenses will include internet, TV & streaming services, utilities, yard maintenance, contributions to a maintenance fund, loan payments, taxes, and insurance. Guest costs will include cleaning and general maintenance as well as a welcome gift. An initial occupancy rate of 60% is expected with an average revenue of $300 per night. Future growth will be modest.
Revenue:
-
2023: $65,700
-
2023: $70,000
-
2024: $73,000
Expenses/Costs:
-
2023: $50,000
-
2023: $52,000
-
2024: $54,000
Profit:
-
2023: $15,700
-
2023: $18,000
-
2024: $19,000
Milestones
-
Obtain the necessary permits and licences — May 1, 20,23
-
Finish renovations — June 1, 2023
-
Add furnishings, amenities — June 22, 2023
-
Take professional pictures of the space — June 30, 20,23
-
Create your website and social media profiles — July 1, 2023
-
Open for Business — July 15, 2023
-
Review Forecast — September 1, 2023
-
Incorporate Eugene Marathon event package — April 15, 2023
-
Hit 65% and higher occupancy rate — May to August, 2023
-
Renovate outdoor patio space — October 10, 2023
Team and Key Roles
Owner/Primary Hosting
Responsible for the creation of the company and managing the ongoing upkeep of Airbnb. The day-today operations of Airbnb include refilling the amenities, taking care of urgent maintenance requests and handling communications with guests.
Cleaning/Maintenance Service
Assist in cleaning and sanitizing the Airbnb for guests. Also, reports any maintenance issues or damages to the primary host.
Partnerships & Resources
The purpose of these partnerships is to bring the historical theme of Tracktown USA throughout Eugene into the experience of the Tracktown Townhome. This partnership with local businesses will allow for a more comprehensive experience.
We offer free video gait analysis.
- Tracktown Pizza: Exclusive discount for two medium pizzas
- University of Oregon Track & Field Tickets to a UO Track and Field event
- Nike Run Club: Provide tips and insights on running as well as an exclusive training program specific to running locations throughout Eugene
-