The Art Sentry provides professional installation and packaging services for both residential and corporate customers. Dan Klutz is the founder and owner. He has 12 years of experience in the industry and designed an innovative packaging system while working with the Portland Art Museum. This system has been adopted by seven other museums across the country. Dan will be sharing his knowledge with the Portland, OR art community.
Currently, the art packaging/installation market is relatively small. While there are many people who can do the same work, they don’t have the necessary skills to properly protect art work. Dan, who has these skills, is currently leveraging this experience as an advantage.
Dan will increase The Art Sentry’’s market share by providing superior service and customer care, generating $64,000 revenue by the third year.
1.1 Objectives
The objectives for the first three years of operation include:
- To establish a home-based business with the primary goal of exceeding customer expectations.
- Through superior performance and word-of mouth referrals, we aim to increase our client base by 20% each year.
- To develop a sustainable home business, surviving off of its own cash flow.
1.2 Mission
The Art Sentry’s mission is to provide the customer with professional packaging and hanging services for art work. We are here to retain and attract customers. Everything else will follow this principle. We will exceed your expectations with our services.
1.3 Keys for Success
Customers will appreciate the personal attention and professional service that you offer. This is key to your success.