Martini Astrology and Tarot specializes in astrology and deck reading. It is located in Eugene, OR. Martini will initially be a home-based service provider operating out of the owner’s home. Sarah Esppe, founder and owner will also provide out-call service by appointment. Sarah Esppe saw the need for a dedicated space between Years One to Three.
Martini will have its headquarters in Eugene Oregon, an alternative liberal community located within the Willamette river Valley. Martini will target three distinct segments of customers. The under-29 year olds make up the first segment. This segment is growing at 15%/year and has 95,000 potential clients. The second age group is 30-45 year olds with a 10% increase rate and 150,000 potential customers. The last group that will be targeted is the over 46 year olds. This group has the lowest annual growth rate at 5%, with approximately 50,000 members.
Martini’s readings will be used for consulting and entertainment purposes. Sarah’s goal will be to develop long-term relationships with the majority of her clients, utilizing her services on a weekly or bi-weekly interval. Sarah will accomplish this goal by providing accurate, timely, and quality readings to her clients at reasonable rates.
Martini is solely owned and operated by Sarah Esppe. Sarah has been providing readings for four years. Sarah began her formal training at Iowa Center for Astrology. They are a recognized top-three facility in the United States. Sarah completed the 8-month course and was awarded the respected certification. Sarah completed her Iowa Center program and was awarded the Master Tarot Reader certification. Sarah also studied at Tarot University in New Orleans for four months. Sarah will make use of this formal training for the best astrology & tarot consulting.
Martini is a start-up that’s booming. The sales forecasts are conservatively that Martini will reach $68,000 in year one and rise to $86,000 in year three. Sarah will be profitable in Year 1.
1.1 Objectives
The objectives for the business are:
- Reaching break-even and positive cash flow.
- A good profit is enough to purchase a Saturday market stand and other fairs in the area.
- Reputation as an accurate and entertaining reader of astrology and tarot cards.
1.2 Mission
Martini Astrology and Tarot offers high-quality, personalized astrology and tarot readings to entertain. I will provide accurate and personal readings, tailored to each client’s needs. To make readings of astrological or tarot more affordable and accessible for clients, I will be available on-call and off-call at different prices. Martini must be trusted and respected by customers.
1.3 Keys To Success
- Provide accurate and complete quality readings that satisfy clients at a reasonable cost.
- It is important to build enough word of mouth as well as advertising revenue to sustain a client base.
- A booth for the Saturday Market. I will be able give readings of astrology and tarot every weekend.