Beverage Machine Rental Business Plan


Beverage Machine Rental Business Plan


Margarita Momma can rent a frozen drink machine. We will be specializing in church functions, children’s and adult birthday parties as well as weddings and barbecues. We will be providing concessions at Copperas Cove and Ft. Hood, Killeen. You can add alcohol to the frozen beverage, but it’s also enjoyable without. However, if the customers choose to have alcohol in the drinks, they must purchase it, and add it, themselves. This is a very unique service, however frozen drink machine rentals have been increasing in popularity across the country.

The selected beverage concentrate contains no preservatives and has natural flavors. This makes it far more delicious than other brands. We provide a quality far beyond that found at convenience stores which offer frozen drinks.

Margarita Momma will deliver the machine with everything necessary for making the gathering a success. The cart delivery includes: 50 nine-ounce cups, straws, and salt (if needed for margaritas). Only thing that the customer needs to provide is their enjoyment! The mix is also included in delivery. This is where the customer would provide and add any alcohol to the drinks. Margarita Momma provided the cart for easy delivery. It also helps to minimize furniture damage. The cart comes with a tray that is deep to contain spillages and reduce carpet/furniture damages. Next morning’s pick-up is provided for in the rental cost, and will be performed at a time convenient for the customer.

In order to begin renting, Margarita Momma requires $11,960 to purchase three Frosty Factory machines, ten cases of concentrate, two cases of cups, and two cases of straws.

1.1 Objectives

The objectives for this business plan are specific goals which are achievable by Margarita Momma in the first few years of operation. These objectives can be found below:

  1. For the first two month, we had sales of $2,000 and steady growth for the rest of the year.
  2. To increase from 3 to 6 machines in Year 1.
  3. To go full time within nine months.

1.2 Mission

Margarita Momma will provide the community with an alternative beverage to be served at any event for any age group. We will provide delivery and set up, and make the first batch. We will deliver the machines well in advance of the party to ensure that the mix is ready. The cost of the rental includes: cups, one mix, salt, straws, and written instructions. You can buy additional mixes for an extra charge at the time of renting; however, one mix is enough for most events. For customers convenience, pick-up will be available the day following.

1.3 Keys to Success

Margarita momma is a financial success story.

  1. Unique services, unmatched both in quality or presentation
  2. Low operating overhead
  3. Advertising via word-of mouth is an effective form of advertising.
  4. Drink that is healthy and versatile.