Accurate Chiropractic, LLC provides natural healthcare services to people who have been in an accident at work, motor vehicle, or are suffering from chronic pain. Dr. Angelo M. Rubano, Jr., D.C. is its owner.
Dr. Rubano has a strong track record in his profession. He sold a New Jersey office for $124,000 three years ago, after purchasing it at $20,000. He has been in private practice as a business owner since graduating from Life Chiropractic College 11 years ago. He has been a leader in both the professional and civic arenas. He has served on numerous executive boards of growing and successful organizations. He gained expertise in the coordination of large-scale events as well as networking through these organizations. He is also an excellent public speaker. This attribute has allowed him to become both a expert medical witness as well as a lecturer on various health topics.
His business philosophy is to be creative, not competitive. Knowing that Chiropractic Care is not something nearly 80% of people know about, he realizes there are plenty more potential patients. He hopes to expand his practice by incorporating other doctors from the area who will benefit from Accurate Chiropractic’s corporate approach in providing health and safety consultations for the service and corporate market. To this end, Dr. Rubano sees himself as a marketer for chiropractic services. Accurate Chiropractic, LLC will reach the untapped market of Chiropractic patients by connecting emotionally with our target market through a systematic series of direct mail advertising. We will be able to serve the injured both directly as well indirectly through corporate clients. We will be a contributor to the community through outreach events aimed at childrens’ and workers’ safety.
1.1 Mission
Our goal is to educate and adjust as many families possible to optimal health using natural Chiropractic Care. We do this in an environment that promotes personal growth and development, and respects the fundamental human need for control and respect.
1.2 Keys for Success
- Maintaining a systematic, consistent approach to lead generation, lead tracking, follow-up, and lead generation is key to turning leads into prospects.
- A repeatable method for turning prospects to patients.
- Finding and maintaining reliable office staff who understand the company mission and are concerned about people.
1 see Addendum, Personnel Plan
1.3 Objectives
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Collections of $420,000 in the first year
- Maximize Gross Margin to 55%
- 300 total cases by the end of year 1
- End of 2nd year, Case Average $3,500