Twin Brothers Construction (TBC), plans to be a major provider of renovation and construction services in the area. The company’s strategy will continue to improve through the setting of objectives, measuring results and providing feedback that can be used to support growth and improvement.
TBC is a company that has its principal offices in the local region. Management at TBC is highly qualified and experienced. The brothers who will be leading the team are each more than twenty-five years old in the construction industry.
Products/Services
TBC’’s owners have accumulated years of experience in developing sophisticated scheduling, bidding and materials solutions to some of today’s most challenging construction projects. The company will be able to adapt its methods to suit a wide variety of building configurations.
Utilizing the company’s construction methods, systems, and tools, developers, owners, builders, general contractors, sub-contractors, and construction managers can make substantial savings on labor and material. Applications include commercial and residential structures.
Market
Since several years, the industry of housing has experienced rapid growth. 1998 was a record year for the number of single-family homes sold on site. This represents a 10% rise from the solid total of 804,000 houses sold in 1997. Even though there was a slight decrease in sales from 2003, it is still a huge opportunity for the industry to grow.
Twin Brothers Construction plans to rapidly develop marketing alliances with industry leaders and pursue new sales of its services to residential and commercial builders. The marketing strategy will focus on securing city, county, and state and federal government contracts.
TBC plans to use a direct sales force, relationship selling, and sub-contractors to reach its target markets. These channels are best because they have a quicker time to market and lower capital requirements. They also provide access to established distribution channels quickly.
Financial Considerations
We anticipate that we will reach break-even within the second half of the year. Although the initial cash expenditures were significant to promote sales, the cash account of the company is expected to be healthy. The company is expecting to make approximately $772,000 in sales and moderate net profits by year 3.
1.1 Mission
Our mission is to be the best partner for our customers, suppliers and employees. To realize our vision, we will strive for profitable growth, operational excellence, customer satisfaction and strong brand positioning.
1.2 Objectives
- Up to three construction projects can be established in the first year.
- To have two building renovation projects in progress by the end of the first year.
- To find and purchase our first rental house by the end o the first year.
- To achieve a minimum of 7% profit within the second calendar year.
1.3 Keys for Success
Our keys to success are:
- Using the most updated materials and equipment to assure quality construction projects for ourselves and our customers.
- Educating the customers and providing valuable advice during the construction planning stages.
- Helping to confirm customer’s research about targeting markets and specific sectors.
- Supervise the logistics of a project. This can include booking local transportation, scheduling meetings, and so on.
- Delegating the actual work to qualified, experienced sub-contractors and third-party contractors.