Luna’’s is a new convenience store located near Aspen Estates, Jenniville. Aspen Estates a new housing complex aimed at young couples and high-income individuals. This offers a tremendous opportunity for the shop. A typical household’s income is between $85,000 and $100,000. It is also the only grocery store located within two blocks of the housing development.
It is a start up company that Heidi Renner and Thomas Renner own. Thomas and Heidi make an ideal business partnership. Heidi has 15 years experience in retail food and Thomas is a certified accountant. He will manage the financial side of business while Heidi will oversee day to day operations.
Luna’s will sell a variety of fresh, organic produce as well as staples and prepackaged fresh foods and pastries. Newspapers, pet food, medicine, and other beauty and health products will also be available. Luna’’s plans to convert a portion of their store into a cafe. The cafe will have seating for approximately 20 people and will provide breakfast, lunch, coffee, tea, cold drinks and pastries.
Luna is a competitive edge because of its location and its emphasis on customer service. The owners also have a lot of experience and knowledge.
1.1 Mission
Luna’s Convenience Shop is a convenience store that sells packaged food, frozen foods, and other non-food items to Aspen Estates residents and the surrounding communities. The store will be fair priced and produce a healthy profit.
1.2 Objectives
1. To make Luna’’s the preferred convenience store in Aspen Estates, and surrounding neighborhoods.
2. To reach break-even within the first year.
3. To earn a net loss of 5% in the third and fourth years.
Success Keys 1.3
Here are the keys to success
1. Aspen Estates residents are convinced Luna’s is “their”′ convenience.
2. Turnover inventory an average of 15 to 20 times annually
3. To supply a large supply of groceries, food, as well as necessary household items.