Gentle Touch Creations was established by Joanne Lovejoy as a start-up company that sells hand-made herbal items. These products include herbal therapy packets, soaps and Saint-John’s-wort oils, balsam eyes packs, salves as well as moisturizers, herbal bags, and bath powder. Gentle Touch Creations only use herbs that have been picked in the wild or grown in a local field or forest.
Consumption of herbs has increased in the past tenyears. The $4.3 billion in annual sales for herbal products was last year. A customer used to have to go to a specialist shop in order to purchase herbal products. But now, the same product can be purchased at a local supermarket. The demand has created a cottage industry of supplying herbal products to companies who then market the product under their own brand name.
Gentle Touch Creations sells its product line through herbal product companies who sell baskets with particular themes (such as balsam oil and eye packs).
Joanne Lovejoy has seven years of experience in the herbal product industry. She has worked as a Product Manager for both Jerry’s Herbal Products and Safe Soap. She has kept in touch with industry contacts and has signed contracts with Forest Meadows Products, WindWalker Products, to supply herbal therapy packs and salves, balsam eyes pack, and Saint-John’s-wort oil.
1.1 Mission
Gentle Touch Creations has one mission: to create natural products that are soothing, healing, and cleansing for our customers.
1.2 Objectives
These are the objectives of Gentle Touch Creations:
- In the first 12 months of operation, we achieve our sales goal at $120,000
- Attract 10 companies as a customer base.
- Increase sales by 15% in the second-year of operation