The Creature Nannie doggie foster arrangement is at Sara Sloth’’s home. Customers can leave their dogs at Sloth’’s house and they are surrounded by people all the time. Each dog has its own bed, goes for walks twice a week, and there is a one-acre fenced backyard to explore. Creature Nannie provides a better alternative than a kennel. Dogs get plenty of attention and are able to exercise. The guest dogs may sleep in the children’s bedrooms (or under the sheets if they wish). The dogs are considered a temporary member in the household. The Creature Nannie is able to offer this specialized attention because they are equiped to handle only four dogs at a time.
The Creature Nannie will compete directly with kennels but offer a superior service. The Creature Nannie’s schedule will reach near capacity after word spreads. The Creature Nanny will be profitable very quickly and will generate revenue of $18,000 per year by year three.
1.1 Objectives
The objectives for the first three years of operation include:
- To build a service-based organization whose goal it is to exceed customers’ expectations.
- To increase the number of clients by 20% per year through superior performance and word-of-mouth referrals.
- To create a viable home business that is self-sustaining and can rely on its cash flow.
1.2 Mission
The Creature Nannie’s mission is to provide the customer with the finest foster care service for their canine companion. Customers are what we exist to attract. If we follow this maxim, all else will follow. Our services will exceed our customers’ expectations.
1.3 Keys to Success
The Creature Niche’s key to success, is building a loyal and vocal client base.