Guildford Dry Cleaning Service will be a start-up business and sole trader. The company will offer dry cleaning, laundry and garment alterations. Regular home pickup and delivery are available.
A production facility will be available for the company, but a retail storefront will not be required due to our pick-up/delivery service. Delivery vans will be required, as well as customer service trained drivers.
Customers have the option to choose whether they want to pay for each delivery at once or through monthly credit card bills. Each month, statements will be sent by the Service to all contract customers. They will include details about service fees and charge to their credit card for payment.
The business provides a new door-to-door dry cleaning, laundry, and alteration service in Guildford that surely will attract customer attention. Working customers may find this service is convenient for them and want to try it. If customers are satisfied with the service, they will likely become repeat customers. If they are regular customers, they will become loyal. These customers will tell their friends about Guildford Dry Cleaning Service. Guildford Dry Cleaning Service’s image will improve as more people use it. We will also gain more market share.
The sales forecast will slowly increase over the next three years and include total sales of PS324,700. In the first one year, we project solid net profits. In the third year, sales and net profit are significantly higher.
1.1 Mission
We offer dry cleaning, laundry, clothing alteration, and free delivery. Our convenience and high quality will make it easier for customers to work.
1.2 Keys To Success
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This business is in its first year. Therefore, a thorough marketing strategy will be crucial to ensure the success of this business.
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Remember that your target customers are looking for a quality service and will spend money on it.
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To ensure that customers don’t feel rushed after a long work day, it is important to be flexible with the hours of operation and be prompt in completing service.
1.3 Objectives
In providing laundry and garment alteration services for customers in Guildford area, Guildford Dry Cleaning Service aims to:
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Attain a 30% marketshare by the end the first Year
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Have first year total sales in excess of PS324,000
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Producing net profits of over PS75,000.