Frank Williams owns and operates One Week At A Time, a website company based in Lexington. The website aims to educate people on how they can help the Earth and lessen their environmental impact by accomplishing one task each week for 52 weeks. The tasks are very simple and will demonstrate how easy it is to make small changes in your life that make a significant impact on the world. This website will generate revenue from affiliate commissions for recommending Earth-friendly products in line with our weekly tips. These products will be offered by affiliates. We won’t be manufacturing them nor carrying inventory. Instead, we will earn commission on each sale.
Our financial strategy is based on staying profitable while keeping expenses extremely low. We plan on using profits to support environmental causes we believe in, so it’s not our mission to earn as much money as humanly possible. We care more about keeping the cash flow and balance positive. The following chart outlines our financial plans.
In order to reach our goals, we must complete the following keys of success:
- We need to develop high-quality content for our tips. These tips should engage readers, empower them and encourage them to share them with others.
- We must execute our marketing plan well, since the focus is on not spending money, while maximizing our online exposure.
- We must keep our expenses low. We don’t have a long-term goal of generating large revenues, so it is important to control our expenses.
- We must pre-sell our product recommendations in order to get users to purchase through our site, thereby garnering our commissions.
1.1 Mission
One Week at A Time is a website that teaches busy people simple weekly tasks to improve the environment. We hope to help people become more environmentally conscious, help retailers sell Earth-friendly products, and use our commissions to pay our expenses and contribute profits to environmental causes.
1.2 Objectives
- You can teach people simple weekly tasks that will help them to protect the environment and lower their personal environmental impact.
- To sign up 5,000 subscribers at the end for our weekly environmental tip list.
- To receive 10,000 visits per month to our website.
- To achieve profitability in six month.
- To donate all profits of the company to environmental causes and organizations.
1.3 Keys to Success
- Quality content:Write great weekly tips that are easy to follow, simple, and to the point. These tips will inspire you to get your weekly task done.
- Marketing Focus on link-building, SEO, word of mouth, and word-of-mouth to spread the word about this website and our email tips.
- Expenses To make it easier to reach profitability, keep your other expenses as low as possible. To achieve our goals more quickly, we don’t have to spend a lot.
- Promote and presell Earth-friendly products so our users are motivated to buy via our site’s links. We receive our commissions.