Tucson is an Arizona start-up located in Tucson’s West end. The company specializes in the repair and sales of home electronics, specifically home entertainment electronics, including TV, DVDs VCRs and CD players.
People who value their entertainment equipment will be our target audience. We’ll also focus on people who own more expensive electronics and where repairs would be cheaper than replacing them. For example, many low-end VCRs are so cheap that it is more economical and more convenient to buy a new one than to have an existing one repaired.
James Munroe (retired Navy Commander) is the founder and manager of the company. He holds an engineering degree from University of Texas-Austin in electrical engineering. He is an electronics technician certified by various brands. His son will assist him in running the business and growing it.
1.1 Objectives
Tucson Electronics (TE), a growth-oriented company, is a great example of entrepreneurship. Its goal over the next ten years is to be a leader in TV/VCR/home Stereo repair in the region, with stores in Tucson and Phoenix. The following are the goals for Tucson Electronics over the next three-years:
- Achieve steady growth in sales revenues by year three.
- By year five, you will have a market share of 20% in the Tucson area.
- Expand product lines to include authorized satellite installation and new home entertainment electronic sales.
1.2 Mission
Tucson Electronics mission is to provide affordable, high-quality and efficient TV/DVD/VCR repairs and other home electronics services at a fair price. Trust is the most important aspect to our business. It is the goal of our firm to have 100% customer satisfaction in regards to quality, friendliness and time to completion, and discover new ways to exceed the expectations of our customers while doing so at the lowest possible cost.
1.3 Keys for Success
One customer is all that is needed to build a client base in the TV/VCR repair sector. This can be done mostly through established marketing techniques (ads or billboards). The keys to success in Tucson Electronics are these:
- High-quality work.
- Pay attention at all times to professional appearances
- Knowledgeable technicians that are friendly, customer oriented, and will take the time to explain to customers the intricate nature of our business and our work.
- Maintaining a highly aggressive managerial oversight on costs to provide our services at the lowest price.