Opportunity
Problem
A growing demand is for fast, snack-type food that can be eaten while shopping in the malls and window shopping.
Solution
Fresin Fries is a great place for kids to bring their family and friends. We offer a unique environment, fresh-cut Belgian fries and a variety of signature dipping sauces.
Market
Fresin Fries intends to cater to the bulk of teenagers and youngsters in Singapore. This age group has been chosen for many important reasons. We aim to be “the outstanding fast food place”, and we believe that this age range (15-25) is the best place to start brand building. They are often on a fixed or limited income and need a value/price ratio that does not exceed their budget.
Our secondary target group is between 25 and 37 years old, who are a large lounge/restaurant user. They are more flexible about their budgets, and they seek out more than a price/value relationship.
Competition
We are the main competitors in this sector. There are Tori-Q and Pizza Walker in our area, as well as Starbucks, Bread Talk and Rotiboy.
Why Us?
Customers will enjoy the complete experience of visiting our outlets and website. They will also learn more about this exciting new “pop culture.” All merchandise will come with our brand attached, including t-shirts and pre-packaged sauces.
Expectations
Forecast
This plan is designed to find a place for the initial launch. We plan to finance the costs using two investments totaling $100,000. One at startup and one in the first year. We expect strong growth throughout the three years. The third year will see profitability.
Financial Highlights for the Year
Finance is required
The original four founders are the owners of the company. They each will contribute $25,000 per share, 25% in paid-in capital, and $100,000 to the start. This will cover start-up requirements. We anticipate contributing another $100,000 in the second-year.