Rose Petal Nursery is committed to offering a high-quality selection for those looking for plants and gardening supplies. It also serves contractors who are in need of reliable sources of products. Our start-up costs are $41,500. This includes the cost to rent the land ($1,000) and the greenhouses ($38,000). The start-up costs will be financed entirely by Jim and Dan Forester.
We will sell a variety plants, trees, vegetables, as well as garden supplies. We will grow most of our plants in our greenhouses. With a convenient location Rose Petal Nursery intends to successfully market to the residential customer, as well as contractors and renters.
We’d like to see a 5- to 10-percent increase in customer base each year. Our marketing strategy emphasizes a knowledgeable staff with affordable prices and great customer service.
Rose Petal Nursery has been the dream of owners Jim and Dan Forester for many years, and has been a project in the making for the last five years. Rose Petal Nursery’s operations will be overseen by Jim and Dan. Dan will oversee all staff and take part in the order of merchandise. Jim, on the other hand, will be responsible for ordering the garden supplies and tree stocks as well as maintaining the greenhouses.
Rose Petal plans to have a sales growth rate of 20% for its second year, and then build on that success as the company grows. Rose Petal Nursery is committed to establishing its place in the nursery community by providing creative marketing and quality gardening products and plants.
1.1 Objectives
- Maintain a minimum gross margin of at least 50%
- Generate an average of $1,000 of sales each business day of each month.
- Achieve a 10% annual growth rate in Year 2.
1.2 Mission
Rose Petal Nursery aims to provide a variety of trees and plants in an attractive setting. Customer service is a priority. Our goal is to make shopping enjoyable for every customer. We will answer any questions you may have with expert advice.
1.3 Keys To Success
The following factors are key to the success of a company:
- Sell products of the highest quality with excellent customer service and support.
- Customers should be retained to encourage repeat purchases and referrals.
- Continually increase our sales by increasing the number of plants we offer.
- Creative advertising allows you to communicate with your customers.