EquineAcres is a recreational real estate development project. It is not a horse business. The good news is that …
It is hard to believe that anyone working in business doesn’t love the story about Levi Strauss, the poor migrant man. We have included a brief summary of the story here, just in case.
Levi Strauss arrived in California during the great gold rush. He joined tens of thousands of other people who had their sights set on making the #8220 big strike, and living rich for the rest their lives. Levi was an observer man. The pull to the golden fields was strong. But Levi could not help but notice that there were 1,000 people who came home with pennies for every one who returned with the gold. He noticed that supplies were scarce and that those who supplied the gold fields with their goods made their “big strike” without leaving the city. One of the commodities in particularly short supply was canvas. Levi wired the grub stake to his East relatives, giving them instructions to purchase as many canvas as possible and have it shipped back to San Francisco. He received his canvas and sold it in a matter of days at an amazing margin. He ordered more, bought more, and ordered even more. He was soon supplying all kinds of supplies for those heading to the “gold fields.” Levi did not seek the riches in the gold fields. Rather, he found his fortune supplying those who were going. They say the rest is history. Today, Levi Strauss Company is a member in the global Fortune 1000. It has been a profitable and successful business for more than 100 year.
EquineAcres follows the same simple business model. The American equine market is multi-billionaire. Oklahoma ranks fourth in activity. The writer of this business plan has already “gone to the gold fields,” and come up wanting, i.e., already participated in the typical form of equine business and found it (as so many have) without financial reward. But as we all know, blessings can often be mixed, and thus is the case with this business proposal. The EquineAcres business plan presented here is the direct result of experience in the equine business which has identified the real, “big strike.” EquineAcres is not directly involved with the horse business. EquineAcres meets the needs and desires of those who are. Thank you, Mr. Strauss.
EquineAcres will take the experience and business knowledge gained from a successful 20-year-old professional career and leverage existing business contacts, target markets knowledge, and relationships to penetrate a vastly underserved sector in an extremely lucrative industry. EquineAcres also offers attractive products and service packages in a format that was virtually unknown before. EquineAcres can be a very profitable and expandable entity that is well-suited to rapid growth.
The reviewer of this business plan is hereby invited and encouraged to review it’s content in the greatest of detail. After recognizing the potential, the reviewer should contact the originator for further discussion in order to establish a mutually rewarding and profitable business relationship.
1.1 Mission
EquineAcres is a clean, attractive, well run resort community dedicated to horses and their owners. For horses, the primary focus is on exceptional care and 24-hour monitoring. This includes safety, security, health, and general well-being. For the owners, primary focus is placed upon providing a community atmosphere, professional and reliable business operations, competitive pricing of a complete range of equine products and services, and a full service facility ideally suited to meet all of their equestrian needs. Customers, the business operation, the professionalism of staff, and the goodwill of the community will prevail over all else.
1.2 Keys To Success
Here are the keys to EquineAcres’s success:
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Maintaining a 100% Lease Rate
- To maintain a minimum of 75% sales goal for products and services.
- A retreat community setting that provides a welcoming, relaxing and fun environment for the lessors.
- We offer a full range of equestrian products to help lessors capture maximum revenue.
- Providing a return on investment substantial enough to fund the opening of two additional EquineAcres facilities, one each serving the Tulsa and Oklahoma City markets.
1.3 Objectives
EquineAcres’ success will be measured by five main objectives:
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Percentage of leased lot, 10 available leases: Minimum 80%, 90%, acceptable medium, 100% = primary objective.
- Percentage of maximum occupancy, 30 available equine residencies: 80% = minimum, 90% = acceptable medium, 100% = primary goal.
- EquineAcres.com: Minimum, 90%, acceptable medium, 100% as primary goal.
- Percentage of monthly product sale goal of $2,500 = 75% ($1,875) = minimum; 90% ($2,250); acceptable medium; 100% ($2,750); primary goal.
- Percentage for monthly services sales goal at $1,450: 75% ($1,075) = minimum, 90% ($1,300) = acceptable middle, 110% (1,600) = primary goal.