Houseboat Rental Business Plan


Houseboat Rental Business Plan


Houses On The Lake will create a competitive business model for vacation houseboat rental on Lake Shasta in Northern California. The company will offer rental services to young couples, families, and small-sized houseboats (up to 6 people) on loan from current owners. The business will offer vacationers other services to compete with luxury vacation houseboat companies and moorage and revenue sharing for existing owners. To be launched, the company must obtain loans.

Robert Hopkins, the owner and founder of the business, plans to make the business profitable in its second year. It will also become very profitable in its threerd year. Rental rates for houseboats will be low, starting at $600 for 3 days in the off season.

Objectives

Three vacation houseboats will be the first to go on Houses On The Lake’s business. Houses On The Lake is aiming to accomplish the following three goals within the first 3 years of its existence:

  • Marina and marina rental land
  • Create a pool of eight houseboats from current owners interested in renting them out
  • Steadily increasing revenue every year
  • Achieve a 50% retention rate of customers from year 2 to year 3

Mission

Houses On Lake will offer affordable vacation houseboat rental options for couples and families looking to enjoy Lake Shasta. It will provide a range activities to fit both individuals or groups to give families and couples the ideal balance of excitement, relaxation, and fun.

Keys for Success

There are three keys to success when it comes to the vacation homeboat business:

  1. The rental boats must be kept in perfect condition to preserve the luxury of the accommodation.
  2. Family-friendly activities and services in a variety of formats
  3. Seasonal pricing is used to encourage year-round usage of the boats