Pegasus is the top inline-skate accessory manufacturer in the industry. Pegasus has developed three innovative and practical skate accessories. Pegasus’s team of skaters makes it possible to create worthwhile products. Pegasus will rapidly gain market penetration and establish itself as an innovative inline skate product company.
Pegasus is a limited partnership located in Venice, CA. Venice was strategically chosen because it is the international capital of inline skaters and Pegasus can get credible feedback.
The Products
Pegasus currently has three distinct products, and more are soon to come. BladeBoots(tm) is the first. This fabric wheel cover allows skaters access to retail shops and other places, while also protecting their skates from any surface. Pegasus’s second product is SkateSail. This innovative product has helped to create a new niche sport, which combines inline skating with windsurfing. Pegasus not only created this unique product but also supported and grew the niche sport to be an extension of inline skateboarding. Their last product is SkateAid.
Market
Pegasus will supply accessories for the rapidly expanding inline skating industry. There are over 31 million pairs already sold. 26 million have been sold for recreational and fitness skating, which is the main target group that Pegasus will be targeting. Pegasus’ market can be broken down into five segments: recreational, fitness, speed, hockey, and extreme skaters.
Management Team
Key to Pegasus’ success is the fact that the entire basis of the company is skaters, not only are the products for skaters but the entire company lives and breathes inline skating. Sal Chavez, the CEO, has 23 years’ experience in skating. He is so dedicated to skating that he no longer has an automobile, commuting by inline skates. Sal has worked for three different companies in the design department. Sal also has years of experience in retail environments, giving him firsthand knowledge about skaters’ preferences.
Sandi Arnold is Pegasus’ Vice President and is also a true enthusiast. Sandi has seven-years of experience in product management at Rollerblade. Pegasus is also supported by Beth Laird who serves as administrator and web master. Pegasus’ ambitious Internet efforts will be supported by Beth’s incredible computer skills. Beth comes from Inline Skating Today. It is the most popular industry newsletter.
Pegasus, an innovative business that harnesses employees’ passions for the betterment of the company and the sport. Pegasus will achieve profitability by the end of month three. Year one sales are expected be stable and will rise several fold by year three. Pegasus will generate respectable net profits for year one through year three.
1.1 Objectives
- We are committed to meeting the skate accessory market demand by providing high quality products.
- SkateAids must be developed and manufactured within three months.
- Skate tours are being developed by the Spring of next Year.
- To break even by the end of the first year in business.
- To encourage customers to live healthy lives through making skating more fun.
- To provide skaters with support via our web page, such interviews with Doctor Kaye and Podiatrist with answers to skater-specific feet problems.
- To build a strong e-commerce market, and maximize our profit margin. We earn 100% retail profit by ecommerce.
1.2 Mission
Pegasus International will fulfill the market need for after-market products. This is a market that we have identified based upon the large number of skates that have been sold over the last five year.
Pegasus Sports International will establish a service network for in-line skaters by providing products that help people incorporate more skating into their daily lifestyles. Our goal?
- Skating can be used as an alternative to driving for local tasks.
- You can form a skating community with a strong emphasis on health.
- SkateSailing to be promoted as an exciting new international sport.
- SkateAids will be developed and other new products are currently being drawn.
1.3 Keys To Success
- Through feedback from skaters, we are able to develop high-quality in-line skating accessories.