Kid’s Clothing Store Business Plan


Kid


Popular culture does not have to be local anymore. Cable television, syndicated radio broadcasts, and internet have enabled a world where fashion statements from New York City can be made in just days in small cities across the country. The rapidity of our telecommunication system has raised young customers&#8217s expectations and increased their demand for products that express their cultural identity.

This plan describes how SmokeJumpers will offer youth customers products and clothing that are both popular in large cities but not locally.

The target customer is “Generation Y,” age 11-18, who listens to alternative music, participates in youth sports like skateboarding and snowboarding, and looks toward alternative clothing trends in large urban areas for inspiration. SmokeJumpers will bring you the latest fashions in clothing, footwear and other products.

Mission

The mission of SmokeJumpers is to offer distinctive youth-oriented fashion and products to our target customers.

Keys to Success

  • Accessible store that will always have something you need.
  • A strong vendor relationship will enable you to ship your orders quickly.
  • Advertising to target customers should be a successful strategy.
  • Create a store image our target customers find attractive and fashionable.