Fescue & Sons Yard Care is a residential lawn care service targeting rural middle-class homes with large yards which the owners cannot care for well on their own. In the past three decades, the cost of housing in the urban area has risen significantly. Many of our target income families have decided to purchase larger parcels in the countryside instead of spending large amounts on tiny lots in the cities. Many aren’t prepared to take care of large lawns, so they end up with smaller gardens and less-maintenance acreage.
Fescue & Sons Yard Care, which will be owned equally by Red Fescue as well as Kikuyu Fescue, will begin its life as a partnership. Red has been a head landscaper with ABC Landscaping over the past five-years. Red now has the expertise in design and lawn care, as well as the managerial experience, to open his own company. Kikuyu works as a graphic designer as well master gardener. Her design skills will prove to be very valuable in creating the look for our marketing materials. Red will be managing the company’s day to day details while she works in her current position.
Red will be the principal employee for the first year, with Rye as a part-time assistant. Rye was a part of Red’s ABC landscaping team and will continue working at Fescue & Sons this summer.
In the coming spring, an additional landscaper will be hired for seasonal work. Another may be hired if required. In the middle-of-summer in Year 2, we’ll purchase additional equipment.
As a business with largely seasonal profits, we will use the high summer revenues to support the business through the winter’s leaner months. The first year will be a loss, but we can expect to make more than $8,000 in the second and $10,000 in the third years.
1.1 Objectives
The following objectives will be met in the first three-years of operation:
- You will create a service-oriented company with the primary goal of exceeding customers’ expectations.
- Get yard service contracts in at least 30 residential properties.
- Increase our number of clients served by 3% per year.
- Establish a viable home business that will be supported by its own cash flow.
1.2 Mission
Fescue & Sons Yard Care exists to provide high-quality residential and commercial yard maintenance services. We will strive to attract and maintain customers by providing services in the most timely manner to provide 100% customer satisfaction. Our services will exceed your expectations.
1.3 Keys to Success
- Experienced landscaper with excellent customer-service skills
- In every task or encounter, you must show professionalism and dedication to excellence
- It is small and allows direct management oversight for every project.