Greens Manicure Service is a seasonal residential lawn care service targeting suburban middle-class homes with larger yards. Steve’s area is home for a large portion of this group. Steve will leverage his connection to the neighborhood to sign up customers.
Steve will hire one employee during the first year. Steve will acquire a second vehicle and additional equipment in year two. Two new employees will be hired to complete the second work crew.
Greens Manicure Service is projected to reach profitability by month seven and will have profits of $10,000 by the end of the third year. From April through November, revenue activity is expected.
1.1 Objectives
The following objectives are set for the initial three years of operation
- To create a service-based company whose primary goal is to exceed customer’s expectations.
- Greens Manicure Service should be used in at most 20 homes.
- To increase our clients’ satisfaction by providing superior service.
- You must be able to sustain your home business by generating its own cash flow.
1.2 Mission
Greens Manicure Service aims to provide professional lawn-care services. We exist to attract and maintain customers. This maxim will guide everything else. We exceed our customers’ expectations.