MarketCamp is a Mexico City based start-up business that provides local businesses with world-class qualified traffic generation and lead closures for Internet businesses. MarketCamp offers many services, such as detailed research, targeted internet advertising, mini-site creation, search engine submissions and statistical report.
Market
Mexico City’s primary market for our company will be its business community. The cost per month for our services is just $1,000. However, it’s possible to scale up the service to serve large clients because of the business’ expertise and focus. Despite being less connected than the U.S., interest in Mexico is increasing. Although Mexico is far behind the industrialized countries, it has one of fastest growth rates for the Internet. It boasts thousands of users and thousands upon thousands of WWW sites. Mexican WWW sites are increasing at an average rate of 200-300 each month. CompuServe Mexico has 30,000 members, while Spin Internet boasts 28,000 Mexican subscribers.
Competitive Edge
MarketCamp offers the advantage of market experience and market expertise in complex areas. This is truly an advantage as the founder and principal Paul Berry has spent the last five years in the United States honing his e-business skills. Paul graduated from the University of Oregon with a MBA in 1992. He worked briefly at a local company that developed software. Paul wanted to explore the East Coast and so moved to Boston where he worked for Forrester Research. Forrester Research has been the best-known Internet marketing research company. Paul’s experience at Forrester Research gave him the insight and knowledge that he will use for MarketCamp.
MarketCamp has forecasted sales at an optimistic level for year one. In year three, sales will increase by more than doubling. Year one will bring profitability. MarketCamp’s profit margin will steadily increase from year one to year three.
1.1 Objectives
These are the goals for the company.
- To become self-sufficient within three months.
- Sales were healthy in Year 1. They grew steadily in Year 2 & 3.
1.2 Mission
MarketCamp can provide complete Internet marketing services, including targeted advertising, keyword combination search results, and mini sites that deliver an offer. This is all in a clean, statistically monitored environment.
1.3 Keys To Success
- Remaining with existing clients is key to developing repeat business.
- Clients must make money, and know it.
- Start with easily-demonstratable simple module, and build up from there.