Medical Scanning Lab Business Plan


Medical Scanning Lab Business Plan


Scan Lab Medical Imaging (a start-up) offers a variety medical image scan tests for New Bedford and the surrounding communities.

The Market

Scan Lab is targeting insurance carriers. To set up contracts for medical scanning service providers, insurance companies will use a process called a submittal. These contacts are crucial in today’s medical environment, as 99% of scans are billed to insurance. The gatekeepers are insurance companies. Scan Lab realizes the importance in getting insurance carrier approval and will work hard on all plans.

Once Scan Lab is approved by insurance companies, it will depend on physicians referring their patients to Scan Lab. Doctors refer patients based on many factors, including their geographic location, convenience, insurance accepted, scan type, and who they know. It is important to create strong marketing campaigns that alert doctors to Scan Lab’s services.

Services

Scan Lab offers a range of radiology based medical scanning tests. Scan Lab has the latest equipment and the expert medical training to interpret and provide valuable consultations to the physicians who make the patient referrals to Scan Lab.

Management

Dr. Carolyn Jones leads Scan Lab. Dr. Jones received her medical degree with a specialization in radiology from the University of California San Diego, a nationally recognized medical school for radiology. John Hopkins is also nationally recognized for its radiology program. Dr. Jones completed her residency there. Dr. Jones was a radiology physician for 13+ years at a large Boston hospital.

1.1 Mission

Scan Lab’s goal is to be the leader in New Bedford medical scanning technology. This will be possible through friendly service and flexible acceptance of insurance plans.

1.2 Objectives

  • To capture 40% local physicians’#8217’ business in two years.
  • To achieve profitability in two years.
  • To double sales by the end of year three.

1.3 Keys to Success

  • Only purchase equipment for medical use that is in demand.
  • Fast, friendly and accurate service.
  • For medical imaging equipment that requires high-end capital, strict financial controls are necessary to manage them.