This business plan is designed to get investors. La Salsa Fresh Mexican Grill, one of the most popular franchises in Oregon, offers tremendous potential. La Salsa is present in all neighboring Oregon state and is still expanding. Santa Barbara Restaurant Group franchises La Salsa.
There are two main reasons that La Salsa will succeed in Eugene: first is the lack of direct competition (nothing like it in town), the second is the high demand for a product like this in Eugene. Eugene is in preparation for a large population growth period, the current population of the greater Eugene/ Springfield metro area is over 300,000 according to Census 2000 and expanding.
In order to protect investors and owners, a Limited Liability Corporation is created. Benjamin D. Strock intends to grow La Salsa in Oregon over the next three year, opening between 3-10 restaurants under the LLC. This business plan only includes the first store plans which will help create more concrete goals. La Salsa’s per-store revenues range from $400,000 to $1,000,000, depending on where they are located. SBRG estimates start-up expenses between $300,000.000 and $400,000, with an initial investment of approximately $600,000. The private investor will finance half of the money, while the small business loan will finance half. Net profits will be high, yielding an estimated $85,000 a year per store (possibly much more).
For between 8% to 10% of gross sales, the franchisor, SBRG, will manage pricing, training and advertising. Hopefully, the La Salsa Oregon’s first location will be operational within three month of receiving initial financing. This assumes that investors, franchisors and franchisees have agreed on a location.
1.1 Mission
La Salsa Fresh Mexican Grill in Eugene will be known as the most popular casual Mexican restaurant. While we are expanding to more than three locations, we will still adhere to our core principles. These six guiding principles will help you judge whether your decisions are appropriate.
- Create a positive work environment and treat your employees with respect and dignity.
- Diversity is an important component of how we do business.
- Highest standards of excellence in food production, cooking, and customer service.
- Build lasting relationships with the guests.
- Contribute positively to communities and our environment.
- Recognize that profitability is essential to our future success.
1.2 Objectives
- Set up a LLC to limit investor and personal liability.
- Financing completed construction in three months.
- Attract positive net profit for the first quarter
- You can be a market leader and a pioneer in Eugene
- Monthly revenue of average $60,000
- Increase annual sales by 3-7%
1.3 Keys of Success
- Location, Location, Location.
- Securing individual investors and bank financing at affordable interest rates.
- Find and hire motivated, qualified employees
- How to control the marketing dollars used to increase sales.
- Delivering extraordinary food with unparalleled flavor.