Martin Cove Brewing Company has been a successful microbrewery in southern Oregon for the past three years. The company, located in Medford has experienced an increase in sales of 15% each year. Martin Cove Pilsner as well as Red Ale are two of the company’s product lines. Martin Cove Brewing Company will make $520,000 this year. This was generated from an initial investment of $150,000.
Martin Cove Brewing Company crafts its beers under close supervision by our brewers in small 20-barrel batches. The latest brewing equipment and technologies are seamlessly combined with traditional brewing methods to ensure consistently excellent taste, whether packaged in bottles or draft kegs.
Martin Cove Brewing Company will expand its distribution to select metropolitan areas in Oregon. Martin Cove Brewing Company, which has enjoyed a high popularity in the area over the past three-years, is now looking to expand its distribution throughout Oregon. The company will also launch a traditional German Marzen style beer. The expansion plan will be supported by internal cash flow and funding from the owner. Based on current sales success in southern Oregon, projections of future sales growth are made for the next three year. The effective implementation of this plan will result in sales revenues growing to $1.2 million by Year 3.
Martin Cove Brewing Company uses the same sales strategy that helped to build Medford’s sales: Remove all obstacles between yourself and the customer. Once the customer tastes the product, he or she will know the quality and craftsmanship that goes into every bottle of Martin Cove.
Martin Cove Microbrews is available in bars as much as in retail outlets. Although it will distribute via supermarkets, it is expected that national supermarket shelves will be harder and more costly.
1.1 Objectives
Martin Cove Brewing Company aims to achieve the following:
- Establish strong relationships with local beer distributors in selected sales areas.
- Ensure that you keep costs and operations under control during expansion.
- Maintain the high-quality product that the company has become known for.