Introduction
Lowland Heights Roadhouse aims to become a permanent lodging, restaurant bar, RV park, and temporary lodging establishment. We aim to offer a unique experience that capitalizes on the personal service provided by the Roadhouse and its historic location in South Central Weststate. We intend to be more that a great RV Park, hotel, restaurant, and bar. We intend to create a place of luxury and comfort that goes beyond the Dusty Corners norm. Our exposure through the internet and the introduction of the Greenhorn Valley will enable us to maintain a higher than normal occupancy rate and to make more profit.
Location
Lowland Heights Roadhouse is found in South Central Weststate. It is located at the northern tip of the Greenhorn Valley. The area is surrounded both by the Ombligo de Dios range on one side and the Lost Pony hills the other. The Roadhouse can be found on Route 173, a major thoroughfare, approximately 52 miles north from Silver Gulch and 47 mi southwest of Friday Falls.
The Company
Lowland Heights Roadhouse has been an established Motel/RV Park for over forty-four year. It was previously known as Thirsty Creek Lodge or The Lodge at Lowland Heights. After briefly establishing the property, we added a new restaurant to provide steady patrons (hunters and tourists) to the establishment. Since the previous four owners only had the property for two- to three years, the business was not being operated at its maximum capacity. Next spring we plan on adding a full service coin-operated laundry facility (washing, drying, and optional folding) along with a four bay self-serve car wash.
The Lowland Heights Roadhouse (dba Golden Cholla Enterprises LLC) is owned and operated by Tory Britts, assisted by Gisli Nygrenyn.
Britts and Njerdginsyn plan to operate the Roadhouse during September and December as a hunting resort. During the rest of the year it will operate as a vacation resort (January to August). The lodge will open seven days a săptămână, twenty-four hours a day.
Our Services
Built in 1954, the Lowland Heights Roadhouse originally opened its doors. Each room has two double beds or a full-size queen bed. There are also rooms with a second or additional bedroom. A full-service restaurant is available, along with a bar that offers live entertainment and eight RV sites. We will soon be adding coin-operated laundry services (washing, drying and folding), as well as a four-bay self service car wash. On-site service is also provided by the Roadhouse’s front desk. The buildings have had a few restorations, and we plan on adding more, including 10 more motel units in the spring.
As the Roadhouse establishes itself during peak season, we plan on expanding our services to Dusty Corners’ and surrounding communities in the off-season. Large dance floors are ideal for informal or formal gatherings (e.g. wedding receptions, club meetings, Christmas parties, family reunions, etc. ).
The Market
Lowland Heights Roadhouse’s target market strategy is based on becoming a destination choice for the people in the Greenhorn Valley who are looking for a place to relax or recharge. Our target markets are families or individuals looking for a vacation location, as well family reunions, hunters and drop-in customers. People and families will love our setting and facility, with so many outdoor activities in the Greenhorn Valley. The projection is for an increase in unit rental of 30% per year. There is no laundromat within 50 miles, so the possibilities are endless.
Weekly sales have increased at the restaurant as there is only one Mexican restaurant within 20 miles. This projection assumes that there has been an average increase of tourism.
Our main customer segments include tourists, hunters from across the United States as the area is known for outstanding hunting of elks and deer, and local patrons that require the facilities to host various events.
We offer a number of Web services that will allow potential customers worldwide exposure for a nominal annual fee. Plus, we have a website.
http//www.lodgeatlowlandheights.com
. Roadhouse would like to see 10% more customers each year.
Financial ConsiderationsGolden Cholla Enterprises LLC, dba Lowland Heights Roadhouse, will acquire the property via an SBA loan. The buyers will contribute 20%. As shown in the Start up table, we will assume an initial capital start-up to cover operating expenses that we have already contributed.
In the Financial Plan section below, we present an average monthly fixed cost. These include operating expenses, mortgage payment and mortgage payments. Both the peak season and off-season have significant impacts on monthly earnings. The first year will see an increase in on-season revenue, which will compensate for the off-season losses. We expect that low-season revenues will be sufficient for Lowland Heights Roadhouse to break even in the next season as it builds its market position with local patrons.
1.1 Objectives
Lowland Heights Roadhouse’s first three-years of operation had the following objectives:
- Open Lowland Heights Roadhouse as a ‘#8220’ turnkey operation. Existing bookings from previous owners are accepted. New bookings will be accepted at a reduced rental rate.
- Exceeding the customer’s expectations for hunting and vacationing accommodations.
- Each month, maintain a 90% occupancy level.
- Establishing a culture of experience and a competent staff.
- To increase the number client by 10% each year.
- Increase your market reach and exposure by using Internet technology.
- We aim to increase offseason occupancy by 30% using incentives and more exposure on Internet.
- To increase off-season rental, expand into other property uses (cater party, receptions etc. ).
1.2 Keys to Success
These are the key factors that will make the Lowland Heights Roadhouse a success:
- Do your best to create an environment that is both first-class and meticulous.
- Make sure that each guest feels important.
- Provide quality meals.
- Keep your guests coming back to you for repeat bookings and referrals.
1.3 Mission
Lowland Heights Roadhouse seeks to be the most preferred choice for temporary lodging in Prickly Pear County by increasing its exposure via the Internet (with multiple network links) and introducing the region to market segments who have not yet discovered this year round hunter’s dream. We want to be more than just another Roadhouse. We want to create a place of conveniences that is more than the Dusty Corners standard fare.
All Roadhouse guests will find everything they need to be comfortable. Catered meals, chilled wines, and other special occasion options are available. For an additional charge, catered meals and chilled wine can be arranged. During weekends, guests will return in the evening to the Roadhouse and find a great restaurant to eat at before going to bed.
We will expand our services to Dusty Corners in the off-season as Lowland Heights Roadhouse establishes itself through peak season. This large dining area can be transformed into a larger area that is ideal for both formal and informal gatherings (i.e. The large dining area can be transformed into a large space, ideal for formal or informal gatherings (i.e., wedding receptions. Family reunions. Christmas parties. With its mountain views, the outdoors offers many additional opportunities. The Roadhouse can host a catered reception inside to make your event smooth. We intend to ensure that each guest is treated with respect by our staff.